I I

RAD O n INDIA
 1884

Acharya Jagdish Chandra Bose.

 RADIO IN INDIA
PRIVATE RADIO SERVICES IN CHENNAI ( THEN MADRAS) (1924)

BRITISH COLONIAL GOVERNMENT APPROVED LICENSE TO PRIVATE

COMPANY- IBC

1930 –IBC got Bank corrupt BOMBAY and KOLKATA

Department of Labours and Industries started operating

Indian State Broad casting Services

Department of Communications

1936
Aakashvani
Premier Public Service Broadcaster Reaching nearly 92% of the country’s area 

 Inform, educate and Programming in 23

entertain languages and 146 dialects. 

Talking about national broadcaster

Role of Aakasvani in India- After 1947

Democratizing India’s culture, Music

1952- 1962 only classical /spritual music was allowed
HISTORY OF RADIO
IN
INDIA
 First Transmitter in India from Madras
Presidency.

Lionel Fielden was the first controller of Broadcasting in India.

He was the senior BBC producer who spent five years in India creating AIR.

On June 8, 1936, Indian State Broadcasting Service became All India Radio

When India became independent in 1947, AIR was made a separate

Department under the Ministry of Information and Broadcasting
 AIR DURING INDEPENDENCE

Challenges government faced during independence

• Forging a nation out of the diverse political, religious, geographic

and lingualentities that composed independent India.

• The country immediately found itself at war with Pakistan

• National integration, National Consciousness

Three M’s and Four C’s
Something more than consumer, cost, communication, convenience
there are important C’s to win a Radio battle

The Four C's

Common Man
Cricket
Controversy
 M’s
music,
marketing
mornings