Si

“HAPPINESS BEGINS
HERE”
_love at first sip
 TAGLINE:
“HAPPINESS
BEGIN’S HERE”
_Love at first sip
Mission & Vision

Our mission is to provide a friendly, comfortable

atmosphere where the customers can receive quality
food, drinks, and service at a reasonable price.
Our café will offer a variety of choices to the customers.
Cappuccinos, smoothies, regular coffee, soft drinks, and
tea of all sorts will be available.
The café will also serve daily-style breakfast
sandwiches with the freshest ingredients, muffins,
cinnamon rolls, coffee cake, and other tasty treats.
Bammie’s side café will be open from 7:00 A.M TO
10:00 P.M.
GOALS & STRATEGIES

 Short-term goal: Use the quality of our service and

advertising to soon become well-known.
 Long-term goal: Expand the business to other locations.
 Strategy: work hard to have the best-tasting coffee, treats,
and service in town and surrounding areas.
 Our main mission are as follows:
 Have a great coffee collection.
 Efficient and superior customer service.
 Because customer satisfaction is our prime objective.
 Employee welfare, participation and training are equally
important to our success.
SWOT Analysis

 Strengths: Reasonable prices, wide variety of

coffee and drinks, a lot of home-made treats.
 Weaknesses: Turn down in the economy, start-
up costs, new business, no reputation currently
in present market.
 Opportunities: Job opportunities for the many
unemployed, catering.
INTELLECTUAL PROPERTY

The Management
One restaurant manager.
Cook according to need and demand.
One supply chain and inventory manager.
Waiters according to the number of tables.
 LOCATION & COMPANY START-UP

 The location of my business will be in the Bato-Bato River side.

 Because it is a chilly environment that is perfect to have coffee.

 Great tourist place
 A space has to be rented of in an appropriate location.
 Our start-up costs are mostly expensed equipment, furniture, painting,
reconstruction rent, start- up labor, and legal consulting costs
associated with opening our coffee shop.
STRUCTURE OF RESTAURANT

 Reading space: Coffee shop will contain book shelfs for

those who love to read while having a sip of coffee.
 Leisure space: Also for those who want some relaxation can
enjoy in our lounge which will be separate from the main
outlet, their they can watch TV, browse internet, can have a
gaming experience in P54.
 Mini Conference room; Restaurant will also contain mini
meeting room for business executives for having meetings.
Coffee and snacks would be provided to them at discounted
rates.
BUSINESS MODEL CANVAS

CUSTOMER KEY VALUE CHANNEL

SEGMENTS ACTTIVITIES PROPOSITION S

STUDENTS COFFEE SPACE FOR ONLINE

SERVING RELAXATION ADS ON TV
TOURISTS
BOOKS BUSINESS
LOCAL MEETINGS
BUSINESS SNACKS
PEOPLE SERVING

TRAVELERS
PASSING
THROUGH

OLD AGE

COUPLES

STUDENTS
MARKET ANALYSIS

 Target Market: My target market will be to anyone who enjoys coffee, but I
will mainly target people age 18 and older, both male and female, and who
are of the working class.
 Competition: My major competitors would be any other coffee shop which
is located on river side. People may also be brand loyal to their coffee.
 Market Trends: Coffee is the drink of choice for many people across the
world. Every morning millions of people rely on their morning fix to get
going for the day.
 By launching Bammie’s side café in the river side we maximize our
potential for success due to several factors:
--Year-round tourist activity
-- Ever-changing upscale student population
--Prime site location.
MARKETING STRATEGY

 I will do as much as I can to get my business name

known throughout River side. I plan to make flyers to
put on cars that have my business name, logo, and
address on them. It will also list the day of opening
and will state that if you bring the flyer in through the
first week of opening you can get up to 30% off any
drink of any size. I will also have two coupons in the
local newspaper for 100 rupee off any purchase. I will
have reasonable prices, but they will not be too high or
too low.
MANAGEMENT SUMMARY

 Manager (Karen Sibanta)

 Inventory Manager (Jarry Diaw)
 Waiters (Rogedio Tayros)
PRODUCTS

ESPRESSO OTHER COFFEE TREATS

DRINKS DRINKS Price: PRs. Price: PRs.
Price: PRs. Price: PRs. 275 350 85 to 250
200 to 300  Daily
 Hot Chocolate  Sandwiche
 Hot tea Brew- s
 American  Chai Tea Latte Reg../Decaf  Muffins
o  Kid’s Hot .  Cinnamon
 Cappuccin Cocoa  Organic Rolls
o  Fountain French  Pastries
 Espresso Drinks Roast  Cookies
 Juice  World Tour
 Glace Blend
 White and
 Latte Chocolate tea
 Raf
MARKET SEGMENTATION

 Bammie’s side café customer base in

Bato-Bato river side is comprised of five
target groups.
 Affluent local residents
 Tourist
 Local Business People
 Students
 Travelers passing through
TARGET MARKET SEGMENT STRATEGY

 Local Residents – We will reach out to them through local

marketing, support of local charitable organizations and
sponsorship of events and youth sports teams.
 Tourist– River side has good year-round tourist activity.
 Local businesses– Many local businesses, both private and
government, are located near River side.
 Students– The area has more than 5,000 students in several
schools, including nearby private school.
 Travelers– Bammies side café is located in Bato-Bato river
side. We can target these customers by placing banners to
gain attraction.
FUNDING REQUEST

FUNDING REQUEST
START UP CAPITAL

BUILDING & RENT(8,000 per Month)

2 months advance & 1 month deposit 24,000

ENGREDIENTS 20,000

PAPERS & PERMIT 15,000

RENOVATIONS & AESTHETICS 25,000

KITCHEN TOOLS 10,000

MISCELLENOUS 10,000

TOTAL 104,000
“CHOOSE YOUR
TEMPTATION”
_your bias,your choice