Fundraising

Action Plan 2023

FUNDRAISING UNIT
En Izad
(Director)

En Murad Abu
Pn Yanti
Bakar
(Unit Manager)
(Investment team)

En Zainul Affiq Pn Nawal Ashiqin

TBA
(AM) (AM)
Key Performance Indicators (KPI 2023)
• Fundraising target
No Pillars Target (RM)
1 Donation 2,600,000
2 Endowment 20,000,000
3 Waqf 500,000
4 Investment 162,000
Grand total 23,262,000
En Zainul Affiq, Assistant Manager
No Pillars KPI Total (RM)
Weightage Individual
1 Endowment 70% (87.5) 14,000,000
43.75%
2 Donation 60% (75) 1,560,000
37.5%
3 Waqf 30% (12.5) 150,000
10%
Grand total % 15,700,000
Pengiraan:
70/160 x 100 x 2 = 87.5%
Pn Nawal Ashiqin, Assistant Manager
No Pillars KPI Total (RM)
Weightage Individual
1 Endowment 30% % 6,000,000
2 Donation 40% % 1,040,000
3 Waqf 70% % 350,000
Grand total (RM) % 7,390,000
Objective: To build Donation/Endowment Fund, including via Project-Based Endowment activities Strategic Initiative Template
2023 Target = RM22.6 million
Quarter Action Plan Revenue Budget
Cost Action plan Communication Strategy When

Q1 Adopt-A-Tree RM1.3 mil 25% Payment 1. Personal approach 1. Warm call/courtesy

Endowment Project to Creative call/cold calling
Minds RM325k 2. Email blast (CCU TM &
External collaborators: MMU)
Creative Minds 3. Alumni

2. Creative Minds Sdn 4. Follow up with their team

Bhd by weekly basis

Marine Sustainability RM1.5 mil RM750k 1. Approach public 1. Corporate presentation

Project listed company 2. Warm call/courtesy
2. Personal approach call/cold calling
External Collaborator: (Affluent)
Yayasan Coral Malaysia

Flexible Learning Space RM750k Tbd 1. To be involves by 1. Call up Academician

faculties & Networking by doing Hi
Internal collaborators: academicians Tea and Symposium
LEARN, FOE

Innov8 Lab Project RM1.2 mil RM600k 1. To be involves by 1. Engage with faculty
faculties &
Internal collaborators: academicians
FCI

SPG Program RM325k Tbd 1. Lucky draw/contest for 1. Email blast (CCU TM &
donors (existing/new) MMU)
6
Objective: To build Donation/Endowment Fund, including via Project-Based Endowment activities Strategic Initiative Template
2023 Target = RM22.6 million
Quarter Action Plans Revenue Budget
Cost Action plan Communication Strategy When

Q2 Adopt-A-Tree RM1.3 mil RM325k 1. Personal approach 1. Warm call/courtesy

Endowment Project call/cold calling
2. Email blast (CCU TM &
External collaborators: MMU)
Creative Minds 3. Alumni

2. Creative Minds 4. Follow up with their team

Sdn Bhd by weekly basis

Marine Sustainability RM1.5 mil RM750k 1. Approach public 1. Corporate presentation

Project listed company 2. Warm call/courtesy
2. Personal approach call/cold calling
External Collaborator: (Affluent)
Yayasan Coral Malaysia

Flexible Learning Space RM750k Tbd 1. To be involves by

faculties &
Internal collaborators: academicians
LEARN, FOE

Innov8 Lab Project RM1.2 mil RM600k 1. To be involves by

faculties &
Internal collaborators: academicians
FCI

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Objective: To build Donation/Endowment Fund, including via Project-Based Endowment activities Strategic Initiative Template
2023 Target = RM22.6 million
Quarter Action Plans Revenue Budget
Cost Action plan Communication Strategy When

Q3 Adopt-A-Tree RM1.3 RM325k 1. Personal 1. Warm call/courtesy call/cold

Endowment Project mil approach calling
2. Email blast (CCU TM & MMU)
External collaborators: 3. Alumni
Creative Minds
4. Follow up with their team by
weekly basis
2. Creative Mind
Sdn Bhd

Marine Sustainability RM1.5 RM750k 1. Approach public 1. Corporate presentation

Project mil listed company 2. Warm call/courtesy call/cold
2. Personal calling
External Collaborator: approach
Yayasan Coral Malaysia (Affluent)

Flexible Learning Space RM750k Tbd 1. To be involves by 1. MC’s approval

faculties &
Internal collaborators: academicians
LEARN, FOE

Innov8 Lab Project RM1.2 RM600k 1. To be involves by 1. MC’s approval

mil faculties &
Internal collaborators: academicians
FCI
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Objective: To build Donation/Endowment Fund, including via Project-Based Endowment activities Strategic Initiative Template
2023 Target = RM22.6 million
Quarter Action Plans Revenue Budget
Cost Action plan Communication When
Strategy
Q4 Adopt-A-Tree Endowment RM1.3 mil RM325k 1. Personal approach 1. Warm
Project call/courtesy
call/cold calling
External collaborators: 2. Email blast (CCU
Creative Minds TM & MMU)
3. Alumni
2. Creative Mind Sdn
Bhd 4. Follow up with
their team by
weekly basis
Marine Sustainability RM1.5 mil RM750k 1. Approach public 1. Corporate
Project listed company presentation
2. Personal approach 2. Warm
External Collaborator: (Affluent) call/courtesy
Yayasan Coral Malaysia call/cold calling

Flexible Learning Space RM750k Tbd 1. To be involves by 1. MC’s approval

faculties &
Internal collaborators: academicians
LEARN, FOE

Innov8 Lab Project RM1.2 mil RM600k 1. To be involves by 1. MC’s approval

faculties &
Internal collaborators: FCI academicians

9
Strategic Pillar : Sustainability – Completion of MMU Waqf projects Strategic Initiative Template
(Remaining RM value needed to complete : RM839k)
Quarter Action Plans Internal Budget
Collaborator
Revenue Cost CAPEX Action plan Communication When
Strategy
Q1 Community Digital Completed
Library Project SHDL RM20k

Q2 Flexible Learning Space

FOE, LEARN RM642k

Upgrading of Masjid Al- Masjid Al- RM117k 1. Personal Email blast (CCU
Irsyad Irsyad approach TM & MMU)
committee 2. Corporate

Q3 Therapeutic Area for STYLE

Counseling Unit RM60k Tbd Tbd Tbd

TOTAL RM839k

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Strategic Pillar : Sustainability – Upcoming project Strategic Initiative Template
Action Plans Budget
Revenue Cost Action plan Communication Strategy When

Q1 Cultural events with Istana Budaya RM500k Tbd 1. MC’s approval – TBD 1. Engage with Istana
Follow Up With Datin Budaya
Industry collaborators: CCU, STYLE, Linda
Faculties 2. Find sponsorships

MMU Ride RM200k Tbd 1. Get quotation from 1. By appointment

event management
Industry collaborators: CCU, STYLE, 2. Approach MPS and
Faculties Cyberview
Collaborations for scholarships RM200k Tbd 1. Microsoft 1. By appointment
2. MSC
External collaborators: 929k

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Strategic Pillar : Sustainability – Investment Growth Strategic Initiative Template

Quarte Action Plans Budget

r
Revenue Cost Action plan Communication When
Strategy
Q1 Portfolio diversification 1. Approach fund 1. Presentation
RM1.5 mil house:
 Principal
 Public mutual
 RHB asset
Management
 Private
placement
Fixed deposit (FD) RM2.4 mil 1. Approach 1. By appointment
banks/ Islamic
bank

REPPO RM1.4 mil (Upah 1. Approach 1. By appointment

Amil) banks/ Islamic
bank

Secondary retail bond 1. Approach 1. By appointment

banks/ Islamic
bank

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Strategic Pillar : Sustainability – Investment Growth Strategic Initiative Template
Quart Action Plans Budget
er
Revenue Cost Action plan When Communication
Strategy
Q2 Portfolio diversification RM1.5 mil 1. To review fund
performance
Fixed deposit (FD) RM2.4 mil 1. Approach 1. By appointment
banks/ Islamic
bank

Q3 Portfolio diversification RM1.5 mil 1. To review fund

performance

Fixed deposit (FD) RM2.4 mil 1. Approach 1. By appointment

banks/ Islamic
bank
Q4 Portfolio diversification RM1.5 mil 1. To review fund
performance

Fixed deposit (FD) RM2.4 mil 1. Approach 1. By appointment

banks/ Islamic
bank

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Kalendar Aktiviti Pemasaran 2023
Q1 Q2 Q3 Q4

AKTIVITI JAN FEB MAC APR MEI JUN JUL OGS SEPT OKT NOV DIS

Adopt A Tree Project Launching

Marine Sustainability Project Launching

SPG Program

Flexible Learning Space Project

Innov8 Lab project

Kempen Zakat Bersama Vendor S2

Kempen Zakat Hujung Tahun