TOPIC 3

EFFECTIVE COMMUNICATION

By: CHRISTIAN DIOR P. RAMOS

BSOA-4B
What is Effective Communication?

Is a connection between two or more persons wherein the intended

message is succesfully delivered, received and understood. It is also a
part and parcel of any successful organization. A communication
shoul be free from barriers so as to be effective. Understanding
emotions and intentions behind the information and more importantly
both the sender and the receiver feel satisfied.
The results of having effective communication to an organization
What is Communication?

Is the process of sending and receiving messages through verbal or

nonverbal means, including speech, or oral communication; writing
and graphical representations (such as infographics, maps, and
charts); and signs, signals, and behavior.More simply, communication
is said to be "the creation and exchange of meaning."
Communication

Is also described as transmission of information from a sender to a

recipient. The message that is transferred can be from an individual, a
group or from one place to another. It is imperative to use words
constructively because they have the power to offer encouragement or
even cause destruction with despair. Communication can heal or hurt
and hence be wise in choosing your words accordingly.
Eight Essential Components of Communication
The communication process can be broken down into a series of eight essential components,
each of which serves an integral function in the overall process:

1. Source
2. Message
3. Channel
4. Receiver
5. Feedback
6. Environment
7. Context
8. Interference
1. Source
The source imagines, creates, and sends the message. The source encodes the
message by choosing just the right order or the best words to convey the
intended meaning, and presents or sends the information to the audience
(receiver). By watching for the audience’s reaction, the source perceives how
well they received the message and responds with clarification or supporting
information.

2. Message
“The message is the stimulus or meaning produced by the source for the receiver
or audience” (McLean, 2005). The message brings together words to convey
meaning, but is also about how it’s conveyed — through nonverbal cues,
organization, grammar, style, and other elements.
3. Channel
“The channel is the way in which a message or messages travel between source
and receiver.” (McLean, 2005). Spoken channels include face-to-face
conversations, speeches, phone conversations and voicemail messages, radio,
public address systems, and Skype. Written channels include letters,
memorandums, purchase orders, invoices, newspaper and magazine articles,
blogs, email, text messages, tweets, and so forth.
4. Receiver
“The receiver receives the message from the source, analyzing and interpreting
the message in ways both intended and unintended by the source” (McLean,
2005).
5. Feedback
When you respond to the source, intentionally or unintentionally, you are giving
feedback. Feedback is composed of messages the receiver sends back to the
source. Verbal or nonverbal, all these feedback signals allow the source to see
how well, how accurately (or how poorly and inaccurately) the message was
received (Leavitt & Mueller, 1951).
6. Environment
“The environment is the atmosphere, physical and psychological, where you send
and receive messages” (McLean, 2005). Surroundings, people, animals,
technology, can all influence your communication.
7. Context
“The context of the communication interaction involves the setting, scene, and
expectations of the individuals involved” (McLean, 2005). A professional
communication context may involve business suits (environmental cues) that
directly or indirectly influence expectations of language and behaviour among
the participants.
8. Interference
Interference, also called noise, can come from any source. “Interference is
anything that blocks or changes the source’s intended meaning of the message”
(McLean, 2005). This can be external or internal/psychological. Noise interferes
with normal encoding and decoding of the message carried by the channel
between source and receiver.
 4 main Barriers to Communication

1. Physical barriers - On top of the list of physical barriers is

stammering and similar such speech difficulties. Next is hearing
disabilities that prompt the speaker to speak loudly.
But electronic modes of communication have reduced the barriers of
time and space and even deaf, dumb and blind people are able to
communicate.Even nonverbal communication should not be ignored,
and the nonverbal cues offered by the listener will help you alter the
course of the conversation.
2. Psychological Barriers - Lack of interest, attention, distraction
shown by the listener can put off the other person. Swiping the phone
screen all the time, attending calls are all considered impolite.
Avoiding eye contact can really put off the other person, especially if
he is a position of authority. It can incite them to chide you and is
treated as insolent behaviour.Differences in perception and viewpoint
can occur but if there is no hidden agenda in the minds of either party,
it can be sorted out.Even religious differences and political problems
can be sorted out if there is face to face, heart to heart communication
with parties sitting together with an aim to resolve the issue.
3. Language Barrier - Using jargon or over-complicated, unfamiliar or technical
terms is an artificial barrier to communication. Some CXO gets a kick out of
throwing business jargon to colleagues who might not have done any courses in
business administration. Conveying a clear and concise message is what
excellent communication is all about.
4. Cultural Barriers - This is more often seen in oriental societies where there
are more taboos about communication between opposite genders. Certain topics
may be off-limits not just in routine conversation but in arts, cinema as well. In a
corporate setting, up its best to stay away from politics, religion, sex, disability,
racism or anything that puts off your colleagues.
PRESENTATION SKILLS
Transferring your message to the audience requires particular presentation skills.
If you tend to organize information in a clear manner, maintain eye contact,
provide audience participation, or answer unexpected questions, then you
probably understand the techniques of having an enthusiastic speech.
However, sometimes we can’t engage the audience, poorly organize the
information, or feel too shy to present information clearly. Fortunately, speaking
in front of people is a learned skill and not a personality trait or inborn ability.
Every single professional public speaker was inexperienced in the beginning.
Therefore, presentation skills can be improved. Although improving your
presentation skills does require plenty of time and energy, the outcome is
definitely worth it. Why? Because the way you present the information is no less
important than the content you’re presenting itself.
What is a Presentation Skill?

Definition;
Presentation skills can be defined as the abilities that people use to deliver
information to different kinds of audiences in an effective and engaging manner.
Presentation skills involve organizing your time, using body language, choosing
the proper presentation material, answering event attendees’ questions, and
providing audience participation.
Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good
presentation skills is established on the basis of following points:
They help an individual in enhancing his own growth opportunities. In addition, it also
grooms the personality of the presenter and elevates his levels of confidence.
In case of striking deals and gaining clients, it is essential for the business professionals to
understand the audience. Good presentation skills enable an individual to mold his message
according to the traits of the audience. This increases the probability of successful
transmission of messages.
Lastly, business professionals have to arrange seminars and give presentations almost every
day. Having good presentation skills not only increases an individual’s chances of success, but
also enable him to add greatly to the organization.
Telecommunication

Is the transmission of signs, signals, messages, words, writings, images

and sounds or information of any nature by wire, radio, optical or
electromagnetic systems. Telecommunication occurs when the
exchange of information between communication participants
includes the use of technology.
Guglielmo Giovanni Maria Marconi,
1st Marquis of Marconi FRSA (Italian: [ɡuʎˈʎɛlmo
marˈkoːni]; 25 April 1874 – 20 July 1937)

Was an Italian inventor and electrical engineer,

known for his creation of a practical radio wave-
based wireless telegraph system. This led to
Marconi being credited as the inventor of radio,
and he shared the 1909 Nobel Prize in Physics with
Karl Ferdinand Braun "in recognition of their
contributions to the development of wireless
telegraphy"
Telecommunication technologies may primarily be divided into wired and wireless
methods. Overall, a basic telecommunication system consists of three main parts that
are always present in some form or another:

A transmitter that takes information and converts it to a signal

A transmission medium, also called the physical channel, that carries the signal (e.g.
the "free space channel")
A receiver that takes the signal from the channel and converts it back into usable
information for the recipient
 THAT’S ALL!!!
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