Intro to Digital

Marketing
PREPARED BY:
HAIDER
SHAKIL
 4 Ps and Target
Market
Product

Dlon provides quality street/casual wear. We try to focus on new trends followed
by youth and keep our products updated. Dlon has winter as well as summer
collection with a wide range of fashion in both sections. Summers dlon provides
polos tees vests and denim shorts. Whereas in winters we have a range of jackets
which include trendy bombers and denim jacket as well as track/sports suits.
Pricing
When deciding the price of the product a
firm has to focus on a number of factors.
Our brand targets the youngsters and
keeping that in consideration they mostly
have low or no income and have limited
amount of pocket money. Dlon offers a
low and minimum range price tag to gain
a larger audience and an increase in
demand.
Place
Our brand is a Lahore based brand and
have our own production. Rather than
any walkin store we focus on online
store and socially on facebook and
Instagram as they have a large number
of young audience. Our product is a
direct delivery from production to the
consumer so any unsatisfied customer
can contact us directly according to their
query. We deliver all across Pakistan
with a delivery time of 3-5 business
days.
Promotion
Dlon tries to put up regular sales
and we mainly focus on our
Instagram and facebook promotions
as they are more common among
youngsters. We try promoting our
products through various Instagram
influencers . There are always end
season sales upto 50% and short
sale campaigns on festivals. With
also have package promotions and
influencer promo codes.
Facebook page and ad creation
For original content
https://www.facebook.com/dloncollection
https://dloncollection.com/pk/