Theme: Establishing Budgets and Finding

Funding
TOPIC 12
At the end of this presentation, the students should
be able to:
 Determining Budgets
 Justifying the Budget
 Finding Sources for Additional Funding
 Appealing to Funders
Determining Budgets
 The affordable method
 The competitive-parity method
 The objective and task method
Justifying the Budget
 Medical/societal costs
 Budget for promotional activities
 The increasing in number of target adopters
Finding Sources for Additional Funding
 Government Grants and Appropriations
 Non-profit Foundations
 Advertising and Media Partners
 Coalitions
 Corporations
Appealing to Funders
Identifying potential funders

Formulate clear, specific potential requests you have for them

Spend time understanding the funders’ needs and wants

Finalize your specific requests

Develop a strategy using all elements of marketing mix

Ethical considerations when establishing funding