Consumer Buying Behavior

TATA DOCOMO Do ThE nEw

GROUP MEMBERS
Roll Nos 1 2 3 4 5 6 7 Names Indranil Biswas Rounak Chaterjee Protima Tiwary Chaitanya Rangnekar Rhujuta Gadgil Manoj Baghul Shashank Mhaskar

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Questionnaire of Feedback survey

Personal details: Name :----------------------------------------------------------------------------------------Address:--------------------------------------------------------------------------------------Occupation:----------------------------------------------------------------------------------Contact No.:--------------------------------------

1. Which mobile service provider do you use? Why? (a)TATA RELIANCE (b)AIRTEL (c)VODAFONE (d)Idea (e)Other please specify: 2. What is the source of the information about the mobile service provider ? (a)Magazine (b)Commercial (c)Flyer (d)Newspaper (e)Friends (f)Promotion/Advertisement (g) Other please specify: 3. What is your current monthly phone bill? (a)0-200 (b) 200-500 (c)500-1000 (d)>1000 4. Which type of calls you make mostly ? (a)Local (b) STD (c) ISD(d) All above

5. Rank the following services of Tata DOCOMO; (1-excellent 2- very good 3- good 4- poor 5-very poor ) (a) Sms service (b) Voice based service (c) Free missed call alert service (d) GPRS (e) STD and local call service 6. Do you think 1paise/second Tata DOCOMO plan is better than any other services (for local call rates)? (a)Yes (b) No (c)Cant say 7. Are you interested in other Tata Indicom Products ? (a)Mobile (b) Photon (c)Photon+ (d)CUG Plan

Remarks & Suggestion (If Any) : ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Surveyor NameCustomers Name-

Which telecom company you prefer the most and why?

Awareness of TATA DOCOMO

Information about TATA DOCOMO is through?

Attractiveness of customers towards TATA DOCOMO

Opinion regarding tariff plan offered by TATA DOCOMO

Connectivity of TATA DOCOMO

Opinion towards paisa/second pulse

Ratings of TATA DOCOMO

Suggest others to take TATA DOCOMO

What type of connection do most of your associates sell?

Suggestions
Increase network coverage: Few of customers are not satisfies with network coverage. If Tata increase more towers more customers will be satisfied. Increase download speed of internet: The download speed of Tata Docomo is very slow. If it increases speed of download it may increase the brand image Concentrate on SMS tariff: No difference from the competitors SMS tariff if it made slight changes it will attract more customers

Suggestions

conti

Avoid black marketing of Sims by dealers: due to doing black marketing the brand image decreases More customer service centers are requiring: More customer service centers are require meeting the desires of customers.

BIBLIOGRAPHY
BOOKS: Marketing management : Philip Kotler Business Research Methods: Donald R Cooper WEBSITES: www.TATADOCOMO.com www.marketingpractise.blogspot.com

Do the new