ONLINE PURCHASE INTENTION

NAME : MUSTAFA HESHAM

ID : 20106160
DR : ALY ELSHEKH
 ABSTRACT

Purpose
• The aim is to evaluate the effects of shopping orientations, online trust and prior online
purchase experience to the customer online purchase intention.
Results

quality orientation

brand orientation
online purchase
intent
online trust
…… prior online purchase
experience
 THEORETICAL FOUNDATION
• Online purchase intention: is the situation when a customer is willing and intends to become involved
in an online transaction
• The web-shopping environment: Environment that will determine the strength of a consumer’s
intention to carry out a specified purchasing behavior via the Internet.
(1996) can be measure customer online purchase intention
(1980) can be predicted consumer behavior
(2001) the web-shopping environment determines the strength of a consumer’s intention to purchase
(2003) online purchase intention is the process information retrieval and buy product and motivating
customer online purchase intention
 APPENDIX

Strongly
Disagree Neutral Agree Strongly Agree
Disagree
 

Prior online purchase experience is positively

related to the customer online purchase
intention.          

Online trust is positively related to the customer

online purchase intention.          

Brand orientation is positively related to the

customer online purchase intention.          

Impulse purchase orientation is positively related

to the customer online purchase intention.          

Quality orientation is positively related to the

customer online purchase intention.