Professional Documents
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4.0 Geographical Indiacations
4.0 Geographical Indiacations
4.0 Geographical Indiacations
Whiskey
Tea
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• It’s Time for the Scotch Whisky Association to
Make Peace with Transparency
• JULY 29, 2019 | SUSANNAH SKIVER BARTON
• Earlier this month, the Scotch Whisky Association (SWA) filed a
lawsuit in the U.S. District Court of Delaware against
Virginia Distillery Co. (VDC), alleging that the American distillery
was misleading consumers to believe their Virginia-Highland whisky
is scotch. The complaint opens by pointing out two specific words
on the label—“Highland” and “whisky”—as problematic. The
Highlands are one of Scotland’s five legally protected whisky
regions, while the spelling of “whisky” without an E is used for
scotch. (“Whiskey” is more common in the U.S., although both
spellings are permitted.) The lawsuit also notes that VDC has a
product called “Scotch Trooper Cask,” named for the popular
blogger and photographer who
combines his love of Star Wars and whisky.
• Scotch is the most heavily regulated whisky category in the world,
governed by the Scotch Whisky Regulations of 2009, which outline
how it can be produced and what terminology may be used on
labels. The SWA represents Scotland’s whisky makers and has an
obligation to fight brands misusing protected terms or imitators
trying to pass themselves off as scotch. It has taken down
counterfeiters and helped scotch maintain its sterling reputation for
integrity and quality. In fact, the SWA legal team has been
recognized for its effectiveness, awarded the best Not For Profit
Organization Team of the Year at the
World Trademark Review Awards in Boston in May. At any given
moment, the organization is handling 60-70 court cases around the
world, along with investigations and trademark violations.
• But VDC isn’t trying to trick anyone: It’s being completely honest. The Virginia-
Highland whiskies blend VDC’s own-make single malt with blended malt sourced
from Scotland’s Highlands region—hence the name “Virginia-Highland,” which
nods to both places of origin. The moniker is doubly apt because VDC is located in
Lovingston, Virginia, at the foot of the Blue Ridge Mountains, an area often
referred to as the state’s Highlands.
• The lawsuit alleges that VDC’s “labelling of its products intentionally misidentifies
the true geographic origin of its products in an effort to trade on the good will
and prestige associated with Scotch Whisky.” Yet the label couldn’t be more clear
about what’s in the bottle: “whisky from Scotland married with Virginia whisky
distilled from malt mash.” The side label reads, “Marrying whisky from the Old
World with ours made in the Highlands of Virginia, aged at least one year, yields a
distinguished and complex spirit.” The producer identification is also accurate:
“Bottled by Virginia Distillery Co.”—not “Distilled by” or even “produced by,”
because they didn’t make everything in the bottle.
Mohan Meakin Breweries Ltd. vs The Scotch Whisky
Association on 23 July, 1979
https://www.majumdarip.com/blog_pos
t/darjeeling-is-not-all-about-tea/