EIS

DATA ANALYTICS AND VISUALIZATION IN BUSINESS

FINDING THE STORY IN YOUR DATA

 When analysing data, search for patterns or interesting insights that can be a
good starting place for finding your story
 Data types

CATEGORICAL Data that can

Data that can be be counted or
sorted according to measured; all
group or category. values are
Example: Types of numerical.
products sold.

Ex. Bad – Good – Very good Ex. number of people in a room

Ex. Man – woman Ex. height -
EX. Agree – no comment - Ex. no. of buildings in street
Ex. Manager – worker - Weight - price
disagree
employee