Scribd Logo
Upload

Welcome to Scribd!

  • 13 views

    Alibaba BBP PRESENTATION

    Uploaded by

    ShiVâ Sãi
    1) Jack Ma founded Alibaba in 1999 in Hangzhou, China with a mission to make it easy to do business anywhere. 2) Alibaba has become one of the largest e-commerce companies in the world with a revenue of $134.567B in 2022 through its business-to-business, business-to-consumer, and consumer-to-consumer platforms. 3) Alibaba's long term strategic goal is to serve two billion consumers around the world and support ten million businesses to operate profitably on its platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content

    You might also like

    Alibaba BBP PRESENTATION

    Uploaded by

    ShiVâ Sãi
    13 views11 pages
    1) Jack Ma founded Alibaba in 1999 in Hangzhou, China with a mission to make it easy to do business anywhere. 2) Alibaba has become one of the largest e-commerce companies in the world with a revenue of $134.567B in 2022 through its business-to-business, business-to-consumer, and consumer-to-consumer platforms. 3) Alibaba's long term strategic goal is to serve two billion consumers around the world and support ten million businesses to operate profitably on its platforms.

    Original Description:

    Business best practices

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    1) Jack Ma founded Alibaba in 1999 in Hangzhou, China with a mission to make it easy to do business anywhere. 2) Alibaba has become one of the largest e-commerce companies in the world with a revenue of $134.567B in 2022 through its business-to-business, business-to-consumer, and consumer-to-consumer platforms. 3) Alibaba's long term strategic goal is to serve two billion consumers around the world and support ten million businesses to operate profitably on its platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    13 views11 pages

    Alibaba BBP PRESENTATION

    Uploaded by

    ShiVâ Sãi
    1) Jack Ma founded Alibaba in 1999 in Hangzhou, China with a mission to make it easy to do business anywhere. 2) Alibaba has become one of the largest e-commerce companies in the world with a revenue of $134.567B in 2022 through its business-to-business, business-to-consumer, and consumer-to-consumer platforms. 3) Alibaba's long term strategic goal is to serve two billion consumers around the world and support ten million businesses to operate profitably on its platforms.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    A PRESENTATION BY

    P. SAI TEJA
    217R1E0038

    Under the Guidance of


    Mr. ABHAY KUMAR
    Asst. Professor

    1
    2
    MARKETING MARKETING
    STRATEGY MIX

    THANK YOU SUBSIDIARIES

    AGENDA
    FOUNDER VISION

    INTRODUCTION MISSION

    3
    10th, September 1964

    Hangzhou, Zhejiang, China

    Hangzhou Normal University

    JACK MA Business Magnate, Investor,


    Philanthropist

    4
    INTRODUCTION

    ALIBABA

    Established in China on 4th 1999


    April

    Headquarters

    2014 Alibaba’s first IPO took the


    US markets by storm

    Revenue

    US$134.567B 2022

    Subsidiaries

    5
    MISSION &
    VISION :
    To make it easy to do business
    anywhere.

    Alibaba’s long term strategic goal is to serve


    two billion consumers around the world and
    support ten million business to operate
    profitably on our platforms.

    Commercial and social


    Meet : interaction among hundreds of
    million of users.

    Empower their customers with the


    Work : fundamental infrastructure of commerce
    and new technology

    It strive to expand it’s products


    Live: and services to become central
    to everyday lives of it’s
    customers.

    6
    SUBSIDIARIES

    7
    MARKETING MIX OF ALIBABA

    8
    MARKETING MIX OF ALIBABA

    9
    MARKETING STRATEGY

    B2B (BUSINESS TO B2C ( BUSINESS TO


    BUSINESS) CONSUMER)

    The integration of online, offline, C2C [ CONSUMER TO


    logistics and data across a single CONSUMER]
    value chain.

    10
    THANK YOU

    11

    You might also like