GROUP 6

Narrative, Appropriation,
Borrowing, & Ownership.
 REPORTERS

SEMBRAN, BEIN B. SETOZA, ANHA RACHEL N. SIBAYAN, CLIFFORD TANDO, MARK ANTHONY V.

TOLENTINO, JC DIESEL T. TOLENTINO, MARCHIE TUVERA, CRISAIDA M. VILLANUEVA, SARAH

Contents.
● Narrative, Appropriations, Borrowing, and
Ownership.

POSIT (5) ACT OF CULTURAL APPROPRIATION.

● 1.Object Appropriation. 2.Content

3.Style
4.Motif
appropriation 5.Subject
appropriation
DISCUSSION. NARRATIVES, APPROPRIATION,
BORROWING, OWNERSHIP
NARRATIVE- How all of us see the world and how we connect to each
other. We put together stories in our heads for situation in our lives.
EXAMPLE OF
NARRATIVE ART.

Stanley Spencer, THE CENTURIONS William Powell Frith, THE

SERVANT 1914 TATE DERBY DAY 1856-8 TATE
DISCUSSION. NARRATIVES, APPROPRIATION,
BORROWING, OWNERSHIP

APPROPRIATION- In art and history refers to the

practice of the artists using existing objects or
images in their art with transformation of the
original. The action of taking something for one`s
own use typically without the owner`s permission.
EXAMPLE OF APPROPRIATION ART
Deborah Kass’ Warhol Project
• Appropriation artist Deborah Kass began her new series The
Warhol Project in 1992. Based on the mass produced screen
prints Warhol created in the 1960s Kass took this universally-
recognisable stylistic language and turned it on its head, using
significant women in art and culture as her subjects. By depicting
artists and scholars that were her own personal heroes (such as
Cindy Sherman, Barbra Streisand, Elizabeth Murray, and Linda
Nochlin) in place of sitters like Jackie Kennedy and Marilyn
Monroe, Kass was able to create a feminist revision of art history
through the imagery of one its most famous male protagonists.
With other works she directly and boldly challenged the
traditions of patriarchy — in replacing Warhol with herself in his
self-portraits she confronted gender representations in art and an
alternative history where powerful women are seen at the fore.
EXAMPLE OF APPROPRIATION ART
Andy Warhol’s Campbell’s Soup Cans
• Thirty-two canvases, one for each of the flavours of canned
Campbell’s soup, comprise Andy Warhol’s infamous
Campbell’s Soup Cans. Utilising a combination of projection
and tracing with painting and stamping Warhol replicated the
nearly identical image thirty times over — stressing the
ubiquity of the products’ appearance and calling into question
the originality of art. No stranger to the appropriation of
consumerist imagery, Campbell’s Soup Cans were some of
Warhol’s final painted works, before he discovered the silk
screen printing technique that he would employ to realise the
majority of his oeuvre. A firm believer that art should belong
to the masses, Warhol’s appropriation art helped to define Pop
Art as a movement, and in turn became a frequent target of
appropriation artists himself.
DISCUSSION. NARRATIVES, APPROPRIATION,
BORROWING, OWNERSHIP
BORROWING- Understanding of
Appropriation that the concept of a new work re-contextualizes
whatever it borrows to create the new work.
OWNERSHIP- This is the state or fact of exclusive rights
and control over property , which may beany asset, including an
object , land or real estate , intellectual property, or until the ninteenth
century, human beings.
 CULTURAL APPROPRIATION
The practice by which cultures adopt customs and knowledge from
other cultures and use them for their own benefits.
Refers to the use of object or
elements of non-dominant culture in away that doesn`t respect their original
meaning, give credit to their source or reinforce stereotype or contributes to
oppression.
Is the social equivalent of plagirism with an added dose of denigration.
It`s something to be avoided at all costs and something to educate yourself
about.
Types of items that tend to be the target of cultural
appropriation.

 INTELLECTUAL PROPERTY  RELIGIOUS SYMBOLS

 ARTIFACTS  DECORATONS

 DANCE  MEDICINE

 CLOTHING FASHIONS  MAKE UP

 LANGUAGE  HAIRSTYLES

 MUSIC  TATTOOS

 FOOD  WELLNESS PRACTICE

 EXAMPLE OF CULTURAL APPROPRIATION.

ROCK `N` ROLL

• In the 1950`s White Musicians ‘invented’ rock and roll; however
the musical style was borrowed from Black Musicians who never
received credit. Music executives chose to promote White
performers over Black performers.

SWEAT LODGE
• In 2011, motivational entrepreneurs James Arthur Ray was
convicted of three counts of negligent homicide.This is an
extreme example of cultural appropriation of native
american traditions.
 VOGUING

Do you remember the “voguing” craze made popular by Madonna back in the
1990`s? Voguing as a dance actually had its roots in the gay clubs of New York
City, and was ploonered by the Black and Latinx Communities.

TEAM MASCOTS

Major sports teams in the United State and Canada are involved in cultural
appropriation because of the name of the team. Past presents team name examples
include the Chicago Blackhawks, Cleavland Indian, Washington Redskins and
Edmonton , ( The Redskins and Eskimos are both undergoing a name change as the
time of this writing.)
 TYPES OF CULTURAL
APPROPRIATION.

I. OBJECT APPROPRIATION.
• It occurs when the possesion of a tangible work or art (such as a sculpture or
a painting ) is transferred from members of one culture to members of another
culture.

LEFT: Robert Colesscott,Les Demolselles d` Alabama, 1985

RIGHT: Pablo Picasso, Les Demoiselles d Avignon, 1907
SECOND EXAMPLE OF OBJECT APPROPRIATION.

LEFT: Sherrie Levire, After Walker Evans , 1981

RIGHT: Walker Evans, Alabama Tenant Farmer`s Wife, 193
 TYPES OF CULTURAL
APPROPRIATION.
II. CONTENT APPROPRIATION.
• This sort of Appropriation occurs, an artists has made significant reuse of an idea first
expressed in the work of an artist from another culture

• A musician who sing the song of another culture has engaged in content
appropriation, as has the writer who retell stories produced by a culture other than his
own.

• Robert Bringhurst`s versions of Haida , myths are example.

 TYPES OF CULTURAL
APPROPRIATION.
III/ IV STYLE AND MOTIF APPROPRIATION.

Style Appropriation- when an artist produces works with

stylistic elements which are common with the works of
another culture. 
Motif Appropriation- occurs when an artists are
influenced by the art of another culture other than their own
without creating works in the same style
 TYPES OF CULTURAL
APPROPRIATION.

V. SUBJECT APPROPRIATION.

• The process where it occurs when someone from one

country represents members or aspects of another
culture.
• Many of Joseph Conrad`s novel involve subject
appropriation, since Conrad frequently wrote about
culture other than his own.

• Kipling`s Kim (1901) is a classic example of subject appropriation.

 ISSUES ON COPYRIGHT, APPROPRIATION AND OWNERSHIP.

• APPROPRIATION of copyright is a type of plagarism that applies to a

work of art.

FAIR USE EXEMPTION:

There are several types of fair use that allow an artists to use another`s copyrighted work.

EXAMPLE:

• PARODY
• NEWS REPORTING
• RESEARCH
• Court have laid out four things to consider when determining
whether an artwork falls under the fair use exemption.

1. COMMERCIAL USE - court consider whether the appropriation of the artwork

creates commercial benefits for the new art.

2. NATURE OF THE WORK- courts consider the new work.

3. AMOUNT IN USE - the amount of the original artwork that is used in the
appropriation piece is also considered .

4. EFFECT ON THE MARKET - this factor looks at how the new artwork affects
the original work`s market value.
Thank you!