IMPORTANCE OF

CONTENT IN DIGITAL
MARKETING
 TEAM MEMBERS

BISHWATTMA TAMRAKAR

UDGAM GURUNG
 TABLE OF CONTENT
• Digital Marketing 10.Importance of Content Marketing
• Content Marketing 11.Drawbacks Of Content Marketing
• History of Content Marketing 12.Conclusion
• Why people follow Content ? 13.Reference
• Strategies of Content Marketing
• Types of Content Marketing
• Platforms of Content Marketing
• Content Creators
• Managerial Implications
 DIGITAL
MARKETING
What is digital marketing?
Marketing initiatives aimed at customers that use
digital channels are referred to as digital marketing, or
online marketing. The term "digital marketing" refers
to all internet marketing strategies used to further
commercial and promotional objectives.
 CONTENT
MARKETING
The creation and dissemination of pertinent,
helpful material—such as blogs, newsletters,
white papers, social media postings, emails,
videos, and similar items—to existing and
future clients is known as content marketing.
 WHY PEOPLE
FOLLOW CONTENT?
• Content informs your audience,
• Content ranks in Google,
• Contents earns links from other sites,
• Content is sharable in social media,
• Content is the foundation of every digital marketing strategy.
STRATEGY OF
CONTENT
MARKETING
 TYPES OF CONTENT
MARKETING
Blog Post
• Blogging creates Brand Awareness,

• It increase visibility,

• It builds loyalty and trust,

• It drives engagement.
 Infographics
• It increases content's exposure,

• It improves decision making,

• It enhance readability,

• It builds Brand Credibility.

 Video
• Video informs and educates people,

• It personalizes with the audience,

• It boosts conversion,

• It helps to be competitive in market.

 Ebooks
• Inexpensive to produce,

• It interacts with people,

• It establishes expert status,

• Ebooks are convenient.

influencer marketing

• It enhance brand awareness,

• It boost audience engagement,

• Increases trust and credibility,

• It improves conversion rate.

 PLATFORMS OF CONTENT
MARKETING FOR
EFFECTIVE STRATEGY

Outbrain.com Contently.com
"Best for Native Content" "Best for Content Scheduling"
Explodingtopics.com Buzzsumo.com
"Best for Trending Content" "Best for Social Media Content"
 CONTENT CREATORS

• History
• Facts
Sidemen • Mystery
• Entertainment
• Gaming Shredi Pradhan
• Charity
 MANAGERIAL
IMPLICATIONS
Brand
Coco Cola

Content
Worldcup
Platforms
Tools used YouTube
Measure Studio

3.3M Views Slogan

La Magia De Creer = The magic of believing
Brand
Nike
Content
Multiverse

Tools used Platforms

Analisa.io Instagram
 IMPORTANCE OF
CONTENT MARKETING
• Trust,

• Generate leads,

• Longevity,

• Visibility,

• Increase brand awareness.

 DRAWBACKS OF
CONTENT MARKETING
• The advantages don't show right away because content marketing can take time.

• Finding content ideas can be difficult, especially for innovative topics and
formats.

• You might need to hire a freelancer or improve your internal capabilities to

produce specific types of material, such infographics and films.

• Determining how your content affects brand loyalty, recognition, and reputation
can be challenging.
REFERENCE
THANK YOU