Baby Care Market - India

July 2009

Executive Summary
 Total baby care market in India valued at INR XX bn in 20--; Estimated to reach INR YY bn  Market dominated by unorganized sector with organized sector making up a% of total market  Market comprises of four segments baby food, skin care, toiletries & diapers and hair care  Market is presently restricted to urban areas and fast expanding to rural areas

Market

Drivers:

Challenges:
Competition from cheaper substitutes Cultural aspects Regulations on Infant Food Promotion

Drivers & Challenges

Increase in disposable income Birth rate Increasing working women population Introduction of innovative products and reduction in prices

Trends

 Introduction of organic baby product  Introduction of premium range of baby care products  Expansion of market in rural areas Company 1 is the market leader in total baby care market with about b% market share Major players in different segments are -

Competition

Baby Food Company 2 Company 3

Skin Care Company 4 Company 5

Toiletries & Diapers Company 6 Company 7

Hair Care Company 8

BABY CARE MARKET INDIA.PPT

Market Overview Drivers & Challenges Trends Competition Key Developments

BABY CARE MARKET INDIA.PPT

Baby food is the largest segment

Segment Products Baby Milk PC Baby Food Gaming Baby cereals Baby Snacks Soap Massage Oil Skin Care Powder Creams Lotions Baby Wash (liquid) Toiletries & Diapers Hair Care Diapers Wipes Hair Oil Shampoos
Medium Low

Penetration

Size (20--) INR XX mn

INR YY mn

INR ZZ mn

INR AA mn

High
Source:

BABY CARE MARKET INDIA.PPT

Baby food segment is dominated by Company 1 while Company 2 dominates the skin care segment
Baby Food Market
Baby food market comprises of products like baby milk , cereals and snacks In India the baby food industry is governed by Infant Milk Substitutes (IMS) Act Baby food Industry is dominated by Company 1 and Company 3

Market Size and Growth

INR mn

6,000 4,000
U

a%

2,000 0
2008 2012

Baby Skin Care Market

Market comprises of products such as soaps, massage oil, powder, creams, and lotions Major players in this segment includes Company 2, Company 3 and Company 4 Products like soap and massage oil have high penetration with year round usage

Market Size and Growth

INR mn
4,000

b% V

2,000

2008
Source: BABY CARE MARKET INDIA.PPT

2012

Company X leads in toiletries and diapers segment while Company Y dominates the hair care segment
Baby Toiletries & Diapers Market
Market comprises of products such as wipes and diapers Disposable diaper market is at a nascent stage, with extremely low consumption Leading players in this segment include Company U, Company V, Company W Majority of Diaper brands are imported

Market Size and Growth

INR mn
3,000 2,000 ,000 0

a% U

2008

20 2

Baby Hair Care Market

Market comprises of products such as hair oil and shampoos Leading players in this segment include Company A, Company B, Company C

Market Size and Growth

INR mn
400 300 200 00 0

b% W

2008
Source: BABY CARE MARKET INDIA.PPT

20 2

Drivers & Challenges

Challenges Drivers
Increase in Disposable Income Birth Rate Increasing Working Women Population Introduction of Innovative Products Availability of cheaper substitutes Cultural aspects Regulations on Infant Food Promotion

BABY CARE MARKET INDIA.PPT

Trends

Introduction of Organic Baby Products

Trends

Introduction of premium range of baby care products

Expansion of market in rural areas

BABY CARE MARKET INDIA.PPT

Baby care market is dominated by Company 1

Competition Overview
Company 1 is the market leader in total baby care market with about a% market share The leading brands in the baby food market includes Company U,V and W In baby toiletries segment, the diapers are primarily dominated by imported brands Market comprises of mainly urban areas however baby product companies are now focusing on rural areas

Market Share - Overall

0thers Company b% c%

a% Company 1

Market Share - Baby Food Market

Others Company 4 v% w%

Market Share - Diapers

Company 7 z%

Company 6 y% x%

u% Company 3
Company 5

Source: BABY CARE MARKET INDIA.PPT

Players (1/7)
Company Name Food Skin Care Toiletries Hair Care Business Description

Company P


Company Q

The company is based in Mumbai The company manufactures and exports, baby diapers, adult diapers and other hygiene products It manufactures baby milk powder which is sold under the brand name X Q is planning to increase its production capacity it is planning to setup additional processing facilities in Delhi and Mumbai R s baby range of products made with Ayurvedic herbs and plant extracts Baby products include U,V and W R is targeting rural areas for expansion Financial Performance: The company reported total income of INR XX bn and a net loss of INR YY mn in FY- -


Company R

Source:

SAMPLE
BABY CARE MARKET INDIA.PPT

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Thank you for the attention

The Baby Care report is a part of Research on India s Consumer Goods Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA
Phone: E-Mail: +65 8448 0449 natasha.mehta@netscribes.com

Gagan Uppal
Phone: E-Mail: +91 98364 71499 gagan.uppal@netscribes.com

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