Mapro Foods Private Ltd

The sweet taste of success

 By- Apurva Pathak
&
 Hrishishikesh Sutar
Company Overview :

 Mapro is a leading innovator of Processed

Fruit Products in western India.
 It is the leading processor of Strawberries in
India and our products include Jams,
Crushes, Squashes, Syrups and Preserves.
 Over 40 years ago, in small town of
Panchgani near Mahableshwar, a
businessman/pharmacist named Kishor Vora
decided to make some Strawberry Jam.
Today his 'Hobby' has borne fruit in the
shape of Mapro.
 Mapro is one of the most modern, hygienic,
quality- conscious Jam and Fruit Products
Manufacturing Concerns in Western India .
Products :
Palatable Healthy and
Fruitilicious Range of Food
products for Anytime Hunger

 Mapro produces over 200

number of items ranging from
jams, jellies, crushes, syrups, etc.
 Their leading product is Rose
Syrup, made from rose petals
and their extracts.
 A Whole range of delicious
fruity jams are produced With
certain specificfruits.
Key Product : Falero
 In May 2008, Mayur Vora came up with
pulpy fruit chews, branded Falero.
Today they contribute almost 50 per
cent of revenues. "Falero, priced at Rs
1, is an indigenously developed product.
 Remarkable success Falero created in
the fruity chew segment. Launched in
2008, with a major marketing push in
2012, Falero, a combination of fruit and
sugar in pectin jelly,
 Falero is the largest revenue contributor
to the company’s sales.
 It's available in flavours such as unripe
mango, Alfonso mango and strawberry.
COMPETITORS :
COMPETITORS:
 Kissan: In jams, Mapro Foods Pvt
Ltd is close second to kissan in
market share.
 Mala’s: It manufactures jam,
crush, squash, cordials, syrups
which is same as the manufacturing
of Mapro Foods Pvt Ltd.
 Manama: Their range of products
consists of cordials, syrups, fruit
and chocolate dessert toppings.
SALES & MANAGEMENT

 The company is in the process of The typical objectives of the company

establishing a sales force to monitor the includes:
spread in these regions. The strategy is
to have a single distributor for each city Profitability
to ensure product placement in the Sales-volume
supermarkets. shopping malls, dry fruit
shops and general grocery stores. Market share
 In order to track the movement of  Growth
products from the distributor to the  Corporate-image
retailer. Mapro is putting in place an
online module which will enable the
sales force to feed daily sales trends
and figures.
DISTRIBUTION PROCESS

The sales stock of the company received from the

company depot, and the frequency of the stock
receipt from depot is weekly.
The credit period allowed by the company is 5-10
days; and distributors are satisfied with the credit
facility offered by the company.
The company fully support to the distribution so
that they are very happy.
 Distributors are agreed that their business is
having significant growth with the company
product.
 Company will provide pre-launching
information on the new product at the
appropriate time to the distributors.
Revenue
“We’re in the Money...! Game”

2006/07 2010/11 2019/20

25 crore 100 crore 500 crore

( Approximately)

*(Data as per Business News

and articles)