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Chapter 6 Methods of Data Collection
Chapter 6 Methods of Data Collection
Chapter 6 Methods of Data Collection
CHAPTER 6
Qualitative Quantitative
Advantages:
The researcher can explain and clarify it to get the
true and correct response, if problem arises
Different measurement tools can be used in one
survey
Findings of the research can be generalized
Probing can be used to collect detailed information
Respondent’s body language can be considered in
helping to interpret responses/comments
Advantages:
Low cost
Convenience
No bias responses
Sampling–internal link
Disadvantages:
Very low response rate
Ability of respondent to answer survey
Advantages:
It is more flexible in comparison to mailing method
It is faster than other methods of survey. It is a
quick way of obtaining the information
It is relatively cheaper
It can cover reasonably large numbers of people or
organisations with wide geographic coverage
Disadvantages:
This kind of survey is often connected with selling.
The questionnaire must be short and questions
must be simple and straightforward, otherwise
respondents may refuse to answer them.
Surveys are restricted to respondents who have
telephone facilities.
Repeat calls are inevitable—average 2.5 calls to
get someone.
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Telephone Survey (cont.)
Time is wasted.
Respondent has little time to think before answering
each question over the phone.
It is not possible to use visual aids.
Too many questions or disturbance in the telephone
connection may cause irritation to the respondents.
Not suitable for intensive surveys where
comprehensive answers are required to various
questions.
Advantages:
Cost saving
Ease of editing/analysis
Faster transmission time
Easy use of pre-letters
Higher response rate
More candid responses
Potentially quicker response time with wider
magnitude of coverage
Disadvantages:
Sample demographic limitations
Lower levels of confidentiality
Layout and presentation issues
Additional orientation/instructions
Response rate