PULPY

PRESENTED BY :
ASFAND HUSSAIN 84
M . KASHAN 93
M . NOMEER 128
M . SHERYAR 113
M . MOHSIN 125
PULPY
• COMPANY NAME ;
THE NATURAL JUICES LIMITED
➢ Company’s Vision statement:
“Be the global leader in customer value”
➢ Company’s Mission statement:
• “To set the world class standards in the juice industry
through providing a diverse range of high quality juice
products that are prepared in accordance with Islamic
principle striving to satisfy consumer tastes and needs and
serving the society.”
 Introduction to PULPY
• People started too perished under the scorching heat of summer in our
country. They need an energy drink to refresh themselves. PULLPY is a
fresh juice product. It provides energy and keeps people fresh they are
felt weak or tired from doing a lot of work.
• It contains vitamins and proteins which is a useful energy source.
Slogan
“The combination of energy and taste.”

➢ Ingredients are:
❖ Mango, Apple, Pineapple, Orange Pulp & Mixed.
❖ Sugar
❖ Citric acid
❖ Stabilizer
❖ Ascorbic acid
❖ Preservative
❖ Artificial Flavor
❖ Beta caroten
Objectives:
❖ To increase 25% market share
❖ To increase the length of product line i.e.(Five)
❖ To increase profits
❖ To satisfy the customer better
❖ To face strong competitors
Current Market Situation
• Pulpy is a fresh juice product that is going to introduce in the Lahore
domestic market. We are focusing to all levels of generation. The kids,
youth, mature and olds and overall families. The prices of the pulpy
are moderate, because it is for everyone in the society.
 Market Demographics:
The customer of the Pulpy consists of following:
Geographic’s:
The Pulpy geographic target area is currently Lahore. We are supplying our
products to all area of Lahore
Demographics:
There is an almost equal ratio between male and female and also kids.
Competitors
• ❖ Shezan
• ❖ Countery
• ❖ Sunfresh
• ❖ Benz
 Product Review

• The Pulpy is available in 250 ml size and in different flavors like

mango, apple, pineapple and orange and pulpy mixed.
SWOT Analysis
Strengths:
• ❖ Updated technology plant
• ❖ Quality product
• ❖ Hire experienced staff
• ❖ Pakistani made
• ❖ Reasonable price
Weakness
• ❖ New in juice industry
• ❖ Small distribution network
• ❖ Strong competitors
• ❖ No market shere
Opportunities
• ❖ Increase the distribution network
• ❖ Market is very big and attractive
Threats
• ❖ Political instability
• ❖ So many competitors
• ❖ Economic instability
• ❖ Development of plant
Marketing Strategy & Objectives
• The market strategy is based on the positioning of the product
in the mind of customers .
• Providing high quality is juice to the customer.
• We will distribute our product on mass level so that we can
maximize the profitability.
 STEPS
• Positioning
• Segmentation
• Targeting
Positioning Strategies
• We want to put an image of our brand in the consumers mind
as compare to competitors product .
• We want to target high schools graduate students &
government sectors that have to work hard & need to pulpy
them in an instant .
Segmentation
• We made the market segmentation on the following basis :

Density
Age
Income
Family size
Family lifecycle
Life style
Education
Targeting
We will target the following customers:
Kids
Youngsters
Mature
Old persons
Product variety :-
 At startup level we introduce
following flavours
o Apple
o Orange
o Mango
o Grapes
o Mix Fruit
 Later on, according to our
market demand we introduce
new flavors.
Brand Name :-
• The we have chosen for our product
is “PULPY”
Salient Features:–
“Quality is our PASSION”
 High quality assurance would be our first priority.
 We will implement high quality standarts to
compete our rivals.
 Our management must be of good quality
because if our management is not efficient
we can’t produce cheap and efficient product.
Our quality of raw materials must be good .
Design :-
 Our design must ne elligen
and eye catching.
 Because if our packing
is not attractive we can’t
attract most of the market.
Features :-
Here are some features of product
• Natural fruit juice
• Excellent taste
• Enriched with fruit and minerals
• Gives freshness
Packaging
• Products units are packed in -6 layred tetra pack brick aseptic
Pricing strategies
Our pricing strategies for the product are for total cost, which includes
costum services and other expenses . Pricing strategie usually change
as product passes through its life cycle .
In accordance to our strategy we have decided to offer the product to
customer at the price of 50 .The price is very much compatible and the
offer is substantial enough to attract a large percentage of market in a
very quick time .
Promotion strategy.
• Actually promotion is a first step when we are lunching a new
product,but we make strategy in last .
• We want to make a good image in the mind of customer.
Criteria for promotion
• Awareness
• Knowledge
• Liking
• Preference
Main sources of promotion
• Electronic media
• Print media
• Cabell network
• Billboards
• Hording
 Place

• To assure the availability of its product “Pulpy”juice has established

effective network of registered dealers. The main target of these
juices in lahore
• Manufacturer .Distributer .Retailer .Consumer

• The end consumer would then purchase Pulpy from retailer. The
distributer are the most reliable distributers in the region .This has
ensured that “Pulpy”will be made available all our Lahore.