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MODELS OF
COMMUNICATIONS
P U R P O S I V E C O M M U N I C AT I O N I N T H E C O N T E X T

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MODELS
Click to editOF COMMUNICATION
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Communication models are metaphorical,

simplified, and systematic
representations of the communication
processes.

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What are the

standard models of
communication?

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MODELS OF COMMUNICATION

 Linear Model
 Interactive Model
 Transactional Model

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1. LINEAR
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• one-way communication
• sender sends the message and receiver
only receives
• no feedback
• concept of noise

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LINEAR edit Master title style

CHANNEL
SENDER MESSAGE RECEIVER

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PROS/ADVANTAGES

 good for audience persuasion and propaganda

setting
 Intentional results

LINEAR MODEL

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CONS/DISADVANTAGES

 communication is not continuous

 no feedback
 no way to know if communication is effective

LINEAR MODEL
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LINEAR edit Master title style

 Aristotle’s model
 Laswell’s model
 Berlo’s SMCR model
 Shannon-Weaver model

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ARISTOTLE Master title style

SPEAKER SPEECH OCCASION AUDIENCE EFFECT

• speaker-centered model
• use for public speaking and propaganda

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Click to editMODEL
LASWELL’S Master title style

WITH WHAT
WHO SAYS IN WHICH TO WHOM
EFFECT
WHAT CHANNEL

COMMUNICATION MESSAGE MEDIUM RECEIVER EFFECT

• used as an analysis tool for evaluating the

communication process and components

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BERLO’S SMCRMaster
MODELtitle style

SOURCE ENCODES
MESSAGE CHANNEL DECODES RECEIVER

 Communication  Content  Hearing  Communication

Skills  Elements  Seeing Skills
 Attitudes  Attitudes
 Treatment  Touching  Knowledge
 Knowledge
 Social System  Structure  Smelling  Social System
 Culture  Code  Tasting  Culture

• The source, message, channel, and receiver are

influenced by different factors. 1212
Click to edit Master MODEL
SHANNON-WEAVER title style

Information Transmitter Receiver

Channel Destination
Source (Encoder) (Decoder)

Noise

• known as the “mother of all communication

models”
• more technological other linear models
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2. INTERACTIVE
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• two way communication

• used for new media like the internet
• there is feedback
• interactive but not simultaneous
• concept of field of experience

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INTERACTIVE MODELtitle style

CHANNEL
MESSAGES

SENDER RECEIVER

CHANNEL
MESSAGE/FEEDBACK

RECEIVER SENDER
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PROS/ADVANTAGES

• there is feedback even in mass communication

• new communication channels

INTERACTIVE MODEL
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CONS/DISADVANTAGES

• slower feedback/delayed
• sender and receiver might not know who the
other person is

INTERACTIVE MODEL
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INTERACTIVE MODELtitle style

 Schramm’s Model
Field of Experience Field of Experience

Sender Encoder Signal Decoder Receiver

Noise

Feedback
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SCHRAMM’S Master title style

• Added the “field of experience” which is based

on beliefs, values and learned meanings

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Transactional title style
Model

• senders and receivers interchange roles

• simultaneous feedback
• context of environment and noise

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TRANSACTIONAL title style
MODEL

CHANNEL
MESSAGE

Sender/Receiver Receiver/Sender

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TRANSACTIONAL title style
MODEL

PROS/ADVANTAGES CONS/DISADVANTAGES

• simultaneous and • more noise due to

instant feedback communication
• no discrimination talking at the same
between sender and time
receiver

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TRANSACTIONAL title style
MODELS

• Barlund’s Transactional model

• Helical model

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TRANSACTIONAL title style
MODELS

Barlund’s Model Helical Model

• multi-layered feedback system • communication progress with age as our

experienced and vocabulary increase
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Which among the model of

communication is the most
effective?

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Bibliography:
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• https://www.businesstopia.net/communication/helical-model-communication#:~:text=Communic
ation-,Helical%20Model%20of%20Communication,-by%C2%A0Shraddha
• https://www.businesstopia.net/communication/barnlund-transactional-model-communication#:~:t
ext=Communication-,Barnlund%E2%80%99s%20Transactional%20Model%20of%20Communic
ation,-by%C2%A0businesstopia

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Thank you for

watching!

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