Western Visayas

Agriculture, Aquatic and

Natural Resources
Research and
Development Consortium
(WESVAARRDEC)
PASTOR JONES T. DENUSTA, PhD
IAN C. ESPADA, DM
RICKY P. BECODO, PhD
 Project Goals/Outcomes

1. Increased farmers and fishery sectors income.

2. Increased research and extension productivity on
AANR.
3. Improved CMIs and Industry partnership.

WESVARRADEC: Faithful partner for AANR Sectors Development in Western Visayas!

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 Landscape
Farmers and
Fisherfolks
Demographic that
may be critical to
communication:
Interest which may
serve as entry points
for engagement:
Pain points that we
may help address:
Barriers in engaging
and communicating
with them:
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  Key Message
Traditional farming practices
Embracing new
Media Access: No internet connectivity, not tech savvy,
knowledge and
traditional technology means
Increase of income, food security, grants for farmers
associations sustainable farming and
profit.
High farm inputs, no access to modern technology on  
farming, low output price because of middlemen who dictate
the price, poor marketing practice, old age, no capital
low access to internet, language barrier, farm to market road
access
 Landscape
CMI with Faculty    Key Message
Researchers and
Extensionists
Demographic that Offers various courses, weak in research productivity, Knowledge and technology
may be critical to overloaded with subjects and other committee works
communication: generation leads to
Interest which may (SUC) SUC Levelling, Accreditations professional promotion.
serve as entry points (Faculty), Niche development, Publication, Promotion
for engagement:
Pain points that we Slow promotion, low salary, overworked, multitasking Faculty promotion equates
may help address: job, multiple designations. schools performance (for
Barriers in engaging Psycho: Research is hard to do, boring and burden,
and communicating extension work is an additional job, occupied by many SUC)
with them: other tasks

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 Landscape
Industry Partners    Key Message
Demographic that
may be critical to
Schooled/educated, IT savvy, with strong internet
connectivity, have strong connection with the Embracing science-
communication:
Interest which
government
Business/profit
based practices
may serve as entry
points for
leads higher profits.
engagement:
Pain points that Traditional business and farming practices
we may help
address:
Barriers in Skeptics
engaging and
communicating
with them:

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 Roadmap/table of Activities
Target Audience Activity Description Channels Toolkits Timelines
Farmers and  Techno transfer  Training  Face-to-face  Video January 2023-
fisherfolks activities  FIESTA training  Brochure December 2023
   Technical advice    Blogs
   Policy Brief
 Policy lobbying  Crafting of policy
(for the LGUs) briefs 

CMI Researchers  Capability  Writing proposals  Face-to-face  How to’s vidoes January 2023-
Strengthening  Data-gathering training December 2024
Activities techniques  Research café
 Writing terminal  Mentoring
reports  Research lab on
 Lobbying for  Consultations agriculture and
policies  Drafting of policy fishery
briefs

Industry partners  Social Marketing  Production of IEC  Radio, TV and  Press Release 2024-2025
Campaign materials SocMed mileage  Radio and TV
 Field visits   ads
 Forging of agreements  Radio and TV
and understanding guesting

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 Key Performance Indicators
Farmers  
Level  
Outputs No. of trainings conducted.
No. of people trained.
No. of starter kit distributed.
Delivery results  
Outcomes No. of technology adopters.
% of adopters with Increased income.
Impact Contributed to the economic development of the
country (SDG 1 and 2)

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 Key Performance Indicators
CMI Researchers  
Level  
Outputs No. of proposals on AANR submitted per
commodity.
 
Delivery results  
Outcomes % increased in the number of approved AANR
proposals.
% increased in the number of completed
researches on AANR.
% increased of researched-based extension
project on AANR.
Impact  Contributed to SDG 4 ( Quality Education)

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 Key Performance Indicators
Industry Partners  
Level  
Outputs No. of IEC materials distributed.
No. of broadcast materials aired and accessed.
No. of TV and Radio guesting.
Delivery results  
Outcomes No. of MOA/MOU forged with the industry
partners.
No. of engagements with industry partners.
Increased income of industry partners.
Better industry and CMI partnership.
Impact  Economic Development…Contributed to the
attainment of SGD 17 (Partnership for the Goals)

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