Empathize

Key tools to perform on this phase

Design Thinking

Date
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Contents

1 Design Thinking Definition

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Design Thinking Stages

3 Empathize – What?

4 Empathize – Why?

54 Empathize – How?

64 Let's practice what we have learned!

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Do you remember what Design
Thinking is?
We know that you know...

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Design thinking is a process for solving problems by prioritizing the consumer's
needs above all else.

It relies on observing, with empathy, how people interact with their environments,

and employs an iterative, hands-on approach to creating innovative solutions.

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Design Thinking Stages

EMPATHIZE

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DEFINE IDEATE PROTOTYPE TEST
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Empathize – What?

OBJECTIVE: Collect as much first-hand data about your users, their needs, and expectations.

If you empathize you can work out how someone else moves in their environment intellectually, emotionally and reacts to situations

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based on their previous experiences and knowledge. 

This is the first step in design thinking because it is a skill that allows us to understand and share the same feelings that others feel.

Through empathy, we make an effort to understand the personas within the context of the challenge at hand. It is a phase of
divergence, where you have to open the possibilities and have an open mind.

● What is the person feeling?

● What actions or words indicate this feeling?
● Can you identify their feelings through words?
● What words would you use to describe their feelings?

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"Three-quarters of the miseries and misunderstandings in

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the world would end if people put themselves in the shoes of
their adversaries and understood their point of view." –
Mahatma Gandhi

"Las tres cuartas partes de las miserias y malos

entendidos en el mundo terminarían si las personas se
pusieran en los zapatos de sus adversarios y entendieran su
punto de vista." 
–Mahatma Gandhi

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Empathize – Why?

In the empathizing stage, your goal as the designer is to take an empathetic approach when understanding your audience.

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The process involves observing, engaging and empathizing with the people you are designing for to understand their motivations with
the product. 

This phase will help you to: 

● Identify the needs of our audience, even some of those that may not have been noticed.
● Guide innovation efforts (focus).
● Identify our target correctly.
● Discover emotions that guide behaviors.

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Empathize – How?

There are plenty of empathy-building tools you can use to gain a deeper understanding of how your users tick. 

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Let’s take a look at some of the most popular empathize tools.

● Actor Mapping
● Cognitive immersion
● Empathy Map
● Impact Mapping
● User Personas 
● 5-Whys
● Customer Journey
● POEMS

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