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Traditional Model of Consumer Buying Behavior - Economic and Learning Model (Autosaved)
Traditional Model of Consumer Buying Behavior - Economic and Learning Model (Autosaved)
Traditional Model of Consumer Buying Behavior - Economic and Learning Model (Autosaved)
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TABLE OF CONTENT
1. Introduction
2. Traditional model of consumer buying behavior
3. Economic model
4. Learning model
5. Conclusion
6. References and Bibliography
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INTRODUCTION
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ECONOMIC MODEL
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LEARNING MODEL
The Learning Model says that consumers first make purchases to satisfy their basic needs and
then move on to meet learned needs.
For example, a hungry customer would fulfill their need for food before a learned need to
wear trendy clothing.
This model applies to a multipurpose business that sells products that meet all levels of
customer needs.
First leading them to the products that will satisfy their natural needs.
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MASLOW’S HIERARCHY OF NEEDS
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CONCLUSIONS
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REFERENCES AND BIBLIOGRAPHY
Fundamental of Marketing for BBS Third Year by Mikha Shrestha & Dipendra Kumar Neupane, Advanced Saraswati
Prakashan 1st edition (2079)
https://blog.hubspot.com/service/consumer-behavior-model
https://www.communicationtheory.org/maslows-hierarchy-of-needs/
https://www.linkedin.com/pulse/economic-model-consumer-behaviour-anupam-kumar
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