The Evolution of

Traditional to New
Media

ALLISON C. UNISAN, MBA

Learning Objectives
 Examine the technology or resources available
during the prehistoric age, the industrial age, the
electronic age, and the new or digital age.
 Identify the devices used by people to
communicate with each other, store information,
and broadcast information across the different
ages.
QUESTION:
“If the Titanic sank somewhere in
the Atlantic Ocean, how do you
think the news reached people in
England and New York at that
time?”
TELEGRAPH & TELEGRAMS
 The dramatic rescue of over 700 survivors from the Titanic
disaster in April 1912 was made possible thanks to new
wireless telegraphy equipment.
 The telegram was sent in the aftermath of its collision with an
iceberg. It reads: "We Have Struck Iceberg= Sinking Fast=
Come to our Assistance" and includes coordinates for the
ship's location.
 FYI
 CQD, transmitted in Morse code as  – · – ·    – – · –    – · ·  is
one of the first distress signals adopted for radio use. It was
announced on 7 January 1904, by "Circular 57" of
the Marconi International Marine Communication Company,
and became effective, beginning 1 February 1904 for
Marconi installations.
 The International Radiotelegraphic Convention, signed in
1906, had agreed on SOS—three dots, three dashes, three
dots in Morse code—as the international distress signal. The
Convention had come into force in 1908.
QUESTION:
“If the Titanic sank today, in what
format would people receive or
read the news?”
 Evolution of Media
Pre-Industrial Age (Before 1700s) -
People discovered fire, developed
paper from plants, and forged
weapons and tools with stone,
bronze, copper and iron.
 Evolution of Media
 Cave paintings (35,000 BC)

Papyrus in Egypt (2500 BC)

 Evolution of Media
 Clay tablets in Mesopotamia (2400
BC)

Acta Diurna in Rome (130 BC)

 Evolution of Media
 Printing press using wood blocks
(220 AD)

Dibao in China (2nd Century)

 Evolution of Media
 Codex in the Mayan region (5th
Century)
 Evolution of Media
Industrial Age (1700s-1930s) - People
used the power of steam, developed
machine tools, established iron
production, and the manufacturing of
various products (including books
through the printing press).
 Evolution of Media
 Printing press for mass production
(19th century)
 Evolution of Media
 Newspaper- The London Gazette
(1640)

Typewriter (1800)Telephone (1876)

 Evolution of Media
 Motion picture
photography/projection (1890)
 Evolution of Media
 •Commercial motion pictures (1913)
 Evolution of Media
 Motion picture with sound (1926)
 Evolution of Media
 Telegraph

Punch cards
Resources
 Khan, R. (2006). Internet 101: The new mass medium for
Filipinos. Anvil Publishing, Inc.
 Neuman, R. (2010). Theories of media evolution. Media,
Technology, and Society: Theories of Media Evolution. Retrieved
from http://press.umich.edu/titleDetailDesc.do?id=293114
 Noll, A. M. (2006). The evolution of media. Rowman & Littlefield.
Using Media Sources. (2015 October 20). Retrieved from http://
www.library.illinois.edu/ugl/howdoi/medialiteracy.html
 Wilson, Carolyn; Grizzle, Anton; Tuazon, Ramon; Akyempong;
Kwane; Cheung, Chi-Kim (2011). Media and Information Literacy:
Curriculumn for Teachers. UNESCO Press ISBN 978-92-3-
104198-3 (EN); 978-959-18-07; 978-959-18-0787-8 (ES)