RAJ SCHOOL OF MANAGEMENT AND

SCIENCES
BABATPUR-VARANASI

Future Scope of Digital Marketing In India

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Presented By:-
Poonam Pal

Jyoti Mishra
Sonali Pal
 WHAT IS DIGITAL MARKETING ?
Digital marketing is the act of promoting products and services
through digital channels, such as social media, SEO, email, and
mobile apps.
form of marketing that involves electronic devices is considered
digital marketing.
This include not only email, social media and web based
advertising, but also text and multimedia messages as a marketing
channel. 
 OBJECTIVE OF DIGITAL MARKETING
Reach The Right Audience
Engage With Your Audience
Motivate Your Audience To Take Your Action
Maximize Return On Investment
Brand Building
Increase Sales
Promotion For New Products & Services
 COMPONENTS OF DIGITAL MARKETING
Search engine optimization (SEO)
Social Media Marketing ( SMM )
Pay Per Click Advertising ( PPC )
E-Commerce Marketing
Affiliate Marketing
E-Mail Marketing
Mobile Marketing
 CURRENT SCENARIO OF DIGITAL MARKETING IN
INDIA
Currently the internet penetration level in India is low as compared
to developed countries.
Government of India is now very much focusing on rural internet
connectivity through digital India program.
More and more companies are now shifting towards their digital
presence through websites and social media.
At present there is shortage of digital marketing agencies as well as
trained professionals in India.
 SCOPE OF DIGITAL MARKETING IN INDIA
The digital marketing industry is worth $68 billion and it is
growing at a 40% growth rate.
With more & more dependency on the internet and increase the
number of internet users job roles is also increasing.
40% of contemporary businesses these days are dependent solely
on digital marketing & it is estimated that around 90% of business
will go digital in recent times.
For job seekers it is best opportunity to enter in digital marketing
field because the future is very bright.
Across India, the market size of the digital advertising industry was
around 47 Billion in 2015. It went up to INR 116.3 in 2018, and in the
2020 financial year, it reached INR 199 billion.

According to Statista, a colossal growth of digital marketing will

make it hit and create a market up to INR 539 billion by the year 2024.
FUTURE SCOPE OF DIGITAL MARKETING IN INDIA
Improves Conversion Rate
Cost Effective Than Traditional Marketing
Better Revenues
Better ROI
Business Survival Online
Brand Value And Peoples Trust
Real Time Results
 CONCLUSION
So, digital marketing is about utilizing digital technology to
achieve marketing objectives.
There is no essential need for digital marketing to always be
separate from the marketing department as a whole, as the objectives
of are the same.
However, for now, it remains a useful term because digital
marketing requires a certain skill set to utilize the digital technology
effectively