The Sanitation Economy:

Sanitation has never been taken seriously in India even when prevailing
regions in the country priorities sanitation or cleanliness before anything.

After the launch of ambitious SBM and the global sanitation crisis has gained a
much needed spotlight on the global stage. Directions set in the next few years
will have profound impact on future generations.
India being the country with the most people without access to basic sanitation.
The market for the Sanitation Economy in India provides a proxy for the
potential more broadly across global markets with acute need to improve
sanitation.

WHAT IS THE SANITATION ECONOMY?

The Sanitation Economy is a robust marketplace of products and services,

renewable resource flows, data and information that could transform future
cities, communities, and businesses. It presents vast potential for global
economic growth and the societal benefits of universal access to smart,
sustainable sanitation. It leverages innovative new business models,
established businesses with scale and disruptive technologies to transform
sanitation systems fit for our common future. The Sanitation Economy links
three distinct areas for business and societal benefit:

THE TOILET ECONOMY THE CIRCULAR THE SMART

Toilet product and service
innovation that provides toilets
fit for purpose for all contexts
and incomes. This spans
centralised and decentralised,
sewered and non-sewered, high
water tables and low, low-
income to high, rural, urban and
periurban. Toilet designs apply
Circular Sanitation Economy
principals to minimise waste and
GHG, and capture data to feed
the Smart Sanitation Economy.
SANITATION ECONOMY
Toilet Resources feeding into a
system which replaces traditional
waste management with a Circular
Economy approach. It connects
the biocycle, utilising multiple
forms of biological waste,
recovering nutrients and water,
creating valueadding products
such as renewable energy, organic
fertilisers, proteins, and more.
SANITATION
ECONOMY Digitised
sanitation systems that
optimise data for operating
efficiencies, maintenance,
plus consumer use and
health information insights -
and is a key part of smart
cities architecture
The scope for application of smart, sustainable business solutions within the
Sanitation Economy is significant, and relatively untapped. The combination of
estimates for the Toilet Economy, the Circular Sanitation Economy and Smart
Sanitation Economy offer a unique opportunity for growth.

The Swachh Bharrat Mission, provides an ideal platform within which to support
the Sanitation Economy and its solutions that propose significant benefits for
business and society. To realize these benefits strong and visionary business
leadership is needed to disrupt current sanitation lock-ins and to lead the way
through the transition phase. Policy-makers and NGOs will play important roles,
simultaneously setting the direction and facilitating collaborative initiatives.
India’s experience in pioneering the Sanitation Economy could provide inspiration
and evidence for its future in our society, and not just for India but for our world.

Proposal:
Building and operating toilets has always been a welfare initiative of Local
Bodies and Governments, this has not been considered in such a way that it
can lift the economy of the Local Bodies and convert whole approach from
welfare to sustainable business model.

We………..propose to provide impetus to a cause taken care by your department,

with a new approach we will be focusing on THE TOILET ECONOMY, THE
CIRCULAR SANITATION ECONOMY, THE SMART SANITATION
ECONOMY.