Chapter 3

RESEARCH
DESIGN &
METHODOLO
GY
RESEARCH DESIGN

1.A plan that is determined by the purpose of

research, kinds of data, and the methods.
2. Blueprint or skeletal framework of the
research study.
3. This refers to the overall strategy that you
choose to integrate the different components
of the study

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“ The problem or the
topic determines what
method to employ, and
not the way around.”

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Qualitative Research
1. Economic Performance of Malls
in the Philippines
2. Life of a Drug Addict
3. Meme Age in the Philippines
4. Millenial Study Habits
5. Descendants of Jose Rizal
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Qualitative Research Designs
1. Case Study
2. Ethnography
3. Phenomenology
4. Grounded study
5. Historical
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Sampling Procedure
✗Sampling
- method or process of selecting
respondents or participants
- process of extracting information
about a population based on results
from a subset of the population

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Sampling Procedure
✗Population
- totality of all the elements or
sample covered by a study
- the bigger group where you choose
the sample

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Sampling Procedure
✗Sampling Frame
- the list of the members of such
population from where you will get
the sample
- individual elements from target
population
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 Sampling
Technique
1.Probability Sampling
2.Non-probability
Sampling
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Probability Sampling
- Also called RANDOM or
UNBIASED sampling
- All the individuals listed in the
sampling frame are eligible or
capable of representing the
population

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 Types of Probability Sampling
Simple Random Sampling Systematic Sampling
- Selecting sample using pure - Selecting samples at
chance, this type of method regular intervals from
gives equal chance to all the sampling frame
members to be selected - = y th
- , every 10th

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 Types of Probability Sampling
Stratified Sampling
- the population is first
divided into subgroups (or
strata) who all share a similar
characteristic
Clustered Sampling
- The population is divided
into smaller groups-
cluster. Then select your
samples randomly from
these clusters
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Non- Probability
Sampling
- a.k.a non- random sampling
- The selection of samples or
participants is based on the
purpose of the study,
availability, or discretion of the
researcher
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 Types of Non- Probability Sampling
Convenience Sampling Quota Sampling
- Or availability sampling - Selecting a specific set or
- Based on the availability number of samples with
and willingness of the similar characteristics to
samples to participate in represent the whole
your study population

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 Types of Non- Probability Sampling
Purposive Sampling Snowball Sampling
- Judgmental, selective, or - The size or number of
subjective samples is increasing due
- Samples are chosen based on
to additional participant
the judgement of the
researchers if the individuals
are suited for the study

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16
Let’s review some concepts
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
Yellow
Is the color of gold, butter and ripe
lemons. In the spectrum of visible
light, yellow is found between green
and orange.
Blue
Is the colour of the clear sky and the
deep sea. It is located between violet
and green on the optical spectrum.
Blue
Is the colour of the clear sky and the
deep sea. It is located between violet
and green on the optical spectrum.
Red
Is the color of blood, and because of
this it has historically been
associated with sacrifice, danger and
courage.
Red
Is the color of blood, and because of
this it has historically been
associated with sacrifice, danger and
courage.
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Thanks!
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You can find me at:
✗ @username
✗ user@mail.me

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