LEGO By Jeremiah, Ethan Tan and

Cayden Ng
WHAT IS
INNOVATION?
Innovation is the process of
creating a new product, idea,
or even a new and/or a more
efficient method of doing
something! Some examples
of innovation include Lego,
paper-based straws, and
electric cars such as Tesla.
 - Incremental Innovation
is the continuous
improvement of existing
products or services to
provide more value to an
existing market.
- Architectural
Innovation is the
modification of existing
solutions for an entirely
new market.
- Disruptive Innovation is
when new technologies
and products are created to

DIFFERENT TYPES serve an existing market.

--- Radical Innovation is
OF INNOVATION when an organization
applies new technology to
a new market.
LEGO
The Lego Group, a Danish
Company did not start out
as what we know today. In
fact, they were a carpentry
shop! Founder of Lego,
Ole Kirk Christiansen,
decided to build miniature
versions of his products
out of wood. Soon,
Kristiansen realised that he
could sell it as toys for
children. Eventually, he
started making different
objects with plastic.
Riskiness and Success
However, this was a dangerous decision. Having never seen anything
like it, many people were skeptical to invest in Lego. Luckily,
Kristiansen’s innovation pulled through. Children around the world
began to love his brick system but were frustrated as their bricks would
fall apart very easily. This was when Kristiansen made an improvement
to his previous innovation; creating the interlocking brick system we
have come to know and love. Lego was a success.
WHY LEGO?
So, why did we choose Lego as the innovation to present on? Lego
blocks may be small, but once put together, they can make
anything; from towering structures to some buildings that are more
stable than you think! This innovation is interesting and in can be
seen in many ways. Furthermore, it teaches us the Marist value of
family spirit, showing us that divided we are weak but together we
are unstoppable.
 Lego had a rocky start, but with determination and innovation, The

CONCLUSI Lego Group rose to fame. Lego was a revolutionary innovation and
changed the way many children viewed the world. Through this
project, our group have learnt that everything big once started small
ON and worked their way up to worldwide recognition. This shows us the
Marist value of determination; if we persevere, we will always find a
way out!
Thank you for
your kind
attention!