THE NEW SPORTS MEDIA

Chapter 7
 Objective
• To understand the usage of internet in sports
• To classify the website (video, wireless
technology, blog & glogs and other channel)
Traditional Media
 New Media
• Definition;
“Linking information communication
technologies with their associated contexts,
bringing together three elements
(technological, artifacts and devices)”

McQuail (2002)
 Internet Usage in Sports
• All the professional and college sports
organization and team rely on the internet to
communicate.
• Sports entities now able to disseminated the
information/message directly to the supporting
public through the internet and social media
• Sports entities also use their own website to
communicate with the masses
USAGE OF INTERNET IN SPORT
Sports Website
 WEBSITE
• Website is a collection of related web pages
• It is Include multimedia content and published
on at least one web server
• A website may be accessible via a
public Internet Protocol (IP) network, such as
the Internet, or a private local area
network (LAN)
 continued
• Website typically dedicated to a particular
topic or purpose from entertainment
and social networking to provide news 
 What makes a good Sports Website?

• A sports website should reflect the mission

and values of the sports organization and
provide high quality online atmosphere
• Serve the organization business (selling
tickets)
• Promoting and selling their products
• Website can serve as a supplementary service
for sports consumer
• Create a social networks for fan through
message
• Provide the essential information for both
casual fans (who may log on to check game
time)
• Website should strike action oriented (more
action photos)
• Easy to navigate (friendly user)
 Must-have Sports Website Features:
• Your Logo is Your Identity
• Keep The Visitors Updated with News and Blogs
• Photos and Videos Speak Volumes
• Current Team Roster
• Schedules to Show Upcoming Events
• Leader boards, Top Scorers and Standings
• Social Profiles
• Player Profiles
• Contact Information
• Team and Player Stats
 VIDEO
• Video is an electronic medium for the
recording, copying, playback, broadcasting,
and display of moving visual media
• Video was first developed for mechanical
television systems
• Video on Demand (VOD) sports content
include shortened versions of games, as well
as media conference and game highlight
 WIRELESS TECHNOLOGY
• is the transfer of information  between two or
more points that are not connected by
an electrical conductor
• can access information about their favorite
entities at any time using wireless technologies.
• Allow sports fan to visit favorite sports website:
interact with sports organization
• Watch a live stream
 BLOG
• Is a discussion or informational website
• Often informal diary-style text entries
("posts")
• Many blogs provide commentary on a
particular subject or topic, such as politics or
sports.
• and others function more as online brand
advertising 
 How to Start a Sports Blog in 10 Steps:

• 1. Decide on Your Focus for the Sports Blog

• 2. Choose Your Sports Niche
• 3. Choose Your Blogging Platform
• 4. Decide on Your Domain Name
• 5. Buy Your Domain Name and Hosting
• 6. Choose and Install a Theme For Your Sports Blog 
• 7. Create Essential Pages & Logo
• 8. Begin Blogging
• 9. Promoting Your Sports Blog
• 10. Start Making Money
 GLOGSTER
• Platform for presentation and interactive
learning
• It allows users to mix all kinds of media on a
virtual canvas to create multimedia posters
• It also can access a library of engaging
educational content created by students and
educators worldwide
OTHER CHANNEL
 SMARTPHONES
• A mobile phone that performs many of the
functions of a computer, typically having a touch
screen interface, Internet access, and an operating
system capable of running downloaded apps.
• Using this device, allowing sports entities
communicate with the sports consumer 24-7
• Sports consumers can access information about
their favorite entities at any time using mobile
technologies.
 Advantage using smartphone
• Smart phones have the ability to browse full
websites with large amount of data and it will
appear the same way as it is in the desktop browser.
• Also has QWERTY keyboard which is similar to the
computer
keyboard. The key board can be hardware (physical
keys that
you type) or it can be software (on a touch screen
like you
will find on an iPhones).
• Smart phones have applications that can help
you create and edit Microsoft office
documents.
• Smart phone also has a GPS which can be
used to locate places that are new to you.
When traveling to unknown places it is a good
idea to have a GPS to help you find the place
you’re looking for.
• Smart phones will help makes your tour
navigable.
• When it comes to messaging, a smart phone
will send messages and also emails. A smart
phone can synchronize your personal and
most likely your professional email account.
Some smart phone can support multiple
accounts depending on the make and model.
 Disadvantages of smart phones:
• Smart phones are not durable especially when
not taken good care of. For example it can
malfunction easily when they come into
contact with water.
• It is very expensive to buy compared to other
phones.
• Many of the applications which need to be on
the smartphone, need to be mastered to avoid
confusion when
operating it.
• It can only work efficiently where there is
accessible internet connection when it comes
to browsing . Smart phones cannot be used to
store large amount of data due to their
storage memory.
GET READY FOR YOUR FINAL EXAM