WHY TOURISM AND WHY NOW?

TRAVEL FORECAST
2018 won’t be a blue skies but sunshine
TTG Asia report on January 16, 2018

Judy Lum, Group Vice President of Sales and Marketing Tour East,
Singapore
•Chinese market has not fully recovered after MH 370 disappeared
•Russian Ruble has been devalued
Andrea Lee, Area Director, Destination Asia, Malaysia
•UK and US market will be strength cased by growth of their economic plus strong
currency
•SouthAfrica market will be decline since there’s no direct flight between KL and
Johanesburg

Nicole Zerbola, Sales Manager Happy Trails, Indonesia

•German market will arise (to do the best), Dutch market steady
•UK market unpredictable
 TRAVEL ASIA
BAROMETER RESIDENT DEPARTURES:

China : 108,4juta 14%

Jepang : 16,9juta naik 3%
India : 16,8juta naik 1%
Korsel : 16,1juta naik 8%

Sumber: TTG Asia

VISITORS ARRIVALS:

Thailand : 25,3juta turun 5%

Singapore: 15juta turun 3%
Hongkong: 13,6juta naik 0,3%
India : 7,5juta naik 8%

Sumber: TTG Asia

Life style has been changing
Key Factor

Kenali Negrimu
Cintai Negrimu
Motivasi Melakukan Perjalanan
Bermacam alasan untuk melakukan
perjalanan:
– Bisnis
– Dinas
– Berlibur
– Olahraga (Hobby, Bertanding)
– Sosial (Mudik, Ziarah, Nostalgia)
– Ibadah
– dll
 Financial
TRAVEL
Gradation
Luar Negri

Riau

Domestik
Syarat Pengembangan Pariwisata

• Atraksi: Objek/pertunjukan yang bisa

dinikmati wisatawan
• Aksesibilitas: Infrastruktur (Jalan,
Listrik, Telephone)
• Amenitas: Fasilitas Pariwisata (Hotel,
Transport, Restoran, SDM)
Study Kasus
Nostalgia & Heritage Program:

• Nyaris tidak butuh modal dan investasi

• Yang diperlukan adalah pemahaman dan
kejelian mencari dan memasarkan objek
ke pasar yang tepat
• Tidak banyak kompetitor
How does it run?
How does it run?
How does it run?
What I (we) did?
Program:
– Death Railway Trip
– Jawa-Suriname Repatriation
Death Railway Trip
Death Railway Trip

PEKANBAR
OE
1944
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip
Death Railway Trip

Bekas Bantalan Rel Kereta

di Koto Baru-Kuansing
Death Railway Trip
Death Railway Trip
Death Railway Trip
Pekanbaru Heritage Walk
Pekanbaru Heritage Walk
Pekanbaru Heritage Walk
Pekanbaru Heritage Walk
Pekanbaru Heritage Walk
Jawa Suriname
Jawa Suriname
Jawa Suriname
Jawa Suriname
Jawa Suriname
Proven:
Proven
Proven

Materi Death Railway

Trip dijadikan sebagai
bahan skripsi
 Proven
• http://ranahriau.com/berita-2461-mengenal-pekanb
aru-heritage-walk-lebih-dekat.html

• http://www.mutmuthea.com/2017/03/pekanbaru-h
eritage-walklorong-waktu.html

• http://pekanbaru.tribunnews.com/2017/03/10/peka
nbaru-heritage-walk-telusuri-jejak-sejarah-kota-peka
nbaru

• https://www.cakaplah.com/berita/baca/2017/03/12
/mendadak-ke-pekanbaru-heritage-walk-gubri-wisat
Achievment
Achievment
Achievment
 To be different
You should be white
into plenty of red