SELLING CONCEPT VS MARKETING CONCEPT.

&
MARKETING MIX
OF

Name:- Sahil Raj Singh, Rahul Jaiswal

Enrollment no:- 21FOMBA11175, 21FOMBA11144
Guided By:- Nirav Sir
Subject:-Principles of Marketing(BBC421)
 INTRODUCTION

• The process of developing, conveying, delivering, and trading services that are valuable to consumers,
clients, partners, and society at large collectively .

• The presentation focuses on the broad categorization and definition of marketing while also providing a
bird's eye perspective of the selling idea and its important regions and the marketing concept vice versa.
The 4ps—promotion, product, pricing, and place—are then discussed.

• The purpose of marketing is to research and analyze your consumers all the time, conduct focus groups,
send out surveys, study online shopping habits, and ask one underlying question: "Where, when, and how
does our consumer want to communicate with our business?“

• Today, there are literally dozens of places one can carry out a marketing campaign -- where does one do it
in the 21st century?
 WHAT IS MARKETING
Marketing refers to any actions a company takes to attract an audience to the
company's product or services through high-quality messaging. Marketing aims to
deliver standalone value for prospects and consumers through content, with the
long-term goal of demonstrating product value, strengthening brand loyalty, and
ultimately increasing sales.
 KEY FACTS ON TOPIC

SELLING CONCEPT VS MARKETING CONCEPT

 SELLING CONCEPT
The selling concept is a part of marketing management and one of several concepts that make up a
marketing strategy. A sales concept analyzes buying and selling effects to place the focus primarily on
generating sales transactions. Selling concepts place emphasis on goods the consumer may not
ordinarily buy or necessarily need.
E.g.- Insurance companies and Door to Door selling companies prefer this.

IMPORTANCE OF SELLING CONCEPT

The focus in the selling concept is more on selling the

products of the company to consumers without
comprehending the market needs and increasing sales
transactions rather than building and enhancing
relationships with customers.
The selling concept works under poor assumptions that if
customers are coaxed into buying a product then they
will necessarily like it. Even if they don’t like it, they’ll
forget their dissatisfaction over a period of time and buy
the product again later.
MARKETING CONCEPT
The marketing concept is the use of marketing data to focus on the needs and wants of customers in
order to develop marketing strategies that not only satisfy the needs of the customers but also the
accomplish the goals of the organization.
E.g.- As southwest Airlines colorful founder puts it, “ we don’t have a marketing department, we have a
customer department “

IMPORTANCE OF MARKETING CONCEPT

The importance of marketing for your business is

that it makes the customers aware of your products
or services, engages them, and helps them make the
buying decision. Furthermore, a marketing plan, a
part of your business plan helps in creating and
maintaining demand, relevance, reputation,
competition, etc.
 DIFFERENTATION
In simple words, selling transforms the goods into money, but marketing is the method of serving and
satisfying customer needs. The marketing process includes the planning of a product's and service's
price, promotion and distribution.
 RELEVANCE OF TOPIC TO THE SUBJECT
MARKETING MIX:- A marketing mix includes multiple areas of focus as part of a
comprehensive marketing plan. The term often refers to a common classification that
began as the four p’s: product, price, placement, and promotion.

MARKETING MIX: 4P’S

Marketing Mix Of Asus – Asus marketing mix
Founded in 1989, Asus is a public company based in Taiwan and is a multinational computer
hardware and electronics manufacturer, having its headquarters in Beitou district, Taipei. The current
Chairman is Mr. Jonney Shih. It is the 4th largest PC vendor in the world by unit sales. It is a listed
company on Taiwan stock exchange. Asus operates in around 32 countries with about 50 service
centers across them and for convenience of customers it has about 400 service partners worldwide.
 Product In Marketing Mix Of Asus
Asus has a wide range of products, which can be categorized as
follows:

 Desktops: ideal for home use and workplace stations. All-in-one

PCs serve the multipurpose requirements as well, with excellent
power and portable features
 Laptops: for everyday use there is Zen book series and gaming
series for those gamers with high performance requirements.
 Mobile Phones
 Monitors and Projectors
 Mother Boards and Graphic cards
 Tablet PCs and workstations
They launched smart phones under the brand name Zenfone, which
works on android OS, earlier windows operated phone were also
made.
 Place In Marketing Mix Of Asus

Asus products move across various countries through its chain of stores and delers in those places. From
the electronic stores to the shopping malls, E-commerce website to physical retail outlets Asus products
can be found everywhere and this easily influences the purchase decision to a great extent.
The touch and feel of such products still pleases certain segment of customers who prefer buying it in a
store after operating it once on their own. Asus is present in more than 40 countries across the world and
has 16000 Employees. It has a strong network of Dealers and distributors. Reddington is its
distribution partner in several countries.
 Price In Marketing Mix Of Asus
The price difference that an electronic product has isn’t a very significant factor for influencing
buying decision as compared to the brand image and the style of the product. Asus mainly
uses penetration pricing as technology is a price sensitive game and being a manufacturer, it has
the cost advantage. Asus entered a bit late in the smartphones and tablets segment but is fast
covering the market and it has to use Penetration pricing to survive in the market.
Asus mid range android phones like Zenfone C are available for around Rs 7000 and some high-
end phones are worth Rs 15000 like Zenfone 2 & 6 and the other brands also have similar prices
for equivalent models in 5% variation maximum in their prices.
And in laptops segment the range starts from Rs 17500 for basic features and economical range
ones and for premium laptops with excellent storage and processors it goes above Rs 1 lac.
Promotion In Marketing Mix Of Asus
Asus is still trying to establish a foothold in mobile phone segment. In order to win hearts, company has
rolled in bollywood actress Sonakshi Sinha as the brand ambassador, which explains their marketing
strategy to be the most loved brand.
In certain surveys for promotion and knowing customer feedback Asus laptops and desktops were voted as
more reliable than Apple and HP. Marketing campaigns of Asus are driven with a mindset of target age
group, like the laptops are marketed keeping in mind the student group, the working professionals and also
the home usage.
For brands like Asus, it gets imperative to go with the flow of purchasing behavior of customers. Therefore,
the marketing campaigns with focus on proper visibility on E-commerce websites and offering discounts
to gain market share are the basic things to boost up the sales. And quality isn’t to be compromised at any
cost as bad word of mouth is a nightmare for a company in electronics business.
Compared to other manufacturers, ASUS's products are well-
known for their more affordable, trendy, and accessible models,
and precisely it has received around 1800 awards for its work in
design, performance, and incredible innovation.
ASUS as a company have improved a lot in their manufacturing
and they have also improved their design as well. ASUS also
identified the need of gaming phones and they have also set a
good reputation in making the high end gaming phones.