OFF-PAGE OPTIMIZATION

OFF PAGE SEO

 The optimization activity done outside the
website to increase the rank in search engine.

Link
Building

Off page
SEO

Social
Articles
Media
 WHAT IS LINK BUILDING
 The process of acquiring hyperlinks from other websites to
our own website.
 WHAT IS BACKLINK?
 Incoming hyperlink from one web page to another website.
 WHY OFF PAGE SEO?
 Increase keyword based ranking
 Builds number of quality backlinks
 Brings more traffic
 Creates brand awareness
 Increases the authority of the page
 Quality of the Website will be raised
 MOST CONSIDERABLE FACTOR
 Domain Authority

100 point score provided to symbolize the

strength of the website

 Page Authority

Score given for each page in a domain.

 OFF PAGE TECHNIQUE
Directory Submission

 Process of submitting our website URL on various

business directories to create backlinks.

Search Engine Submission

 Process to caching and indexing a website

Social Bookmarking

 Bookmarks are referred to as tags.

 Unlike storing bookmarks in a folder on your
computer, tagged pages are stored on the Web and can
be accessed from any computer.

Classified Submission

 To publish the ads of product and services

Articles Submission

 Allows content on your site or an article written for your site

Blog Submission

 The leading back link generation processes to build one way

link via blog submission

Forum posting

 Type of Question answer discussion.

Press Release submission

 Type of official news about product or services. It will help

to brand our product or service in the market.
Helpful Quick Tips for Good SEO

 Write Quality Content

 Establish Good Keyword
 Create Catchy Content Titles
 Build Quality Links

Properties of A Quality Backlink

 From High PageRank Web Page

 Use different anchor texts
 From Similar Niche Blog and Website
 Don’t do Black Hat SEO
Questions?