GLOBAL LINK TECHNOLOGIES

WORLD
 EVECUTIVE SUMMARY
 The intended name of the business is Global Link Technologies Cyber. The
business will be located at Kabarnet Town. The proposed business is a sole
proprietorship owned of business which will be offering quality products and
services to its customers. The business will employ the people from the
surrounding thus improving their life standards.
THE VISION

 The main purpose of the business is to provide the services needed by the
customers and also to improve the living standard of the employees.We seek to
grow in the future and become on of the biggest companies out.
THE MISSION

 The business intends to provide and meet all the needs of the customers around the area and even
the far residents. This is because it has studied the needs of the people to come up with the
solution.
.We intends to provide goods and services such as as ;
 Registration of KRA pins
 Application of helb loans
 Filling tax returns
 Printing services
 Photocopying
 Video and photo editing
 Selling stationeries
 Loading of songs and movies
REASONS FOR STARTING THE
BUSINESS/OBJECTIVES
 The main objectives of the business are as follows ;

 Creation of job opportunities to citizens

 Provide income to the government through various tax payment methods.

 Maximizing profits by satisfying the customers fully i.e. fair prices.

 Providing the needed services to all customers fairly.

MARKET OPPORTUNITIES

 Market Penetration "Selling more products in existing markets"

 Market Development "Selling existing products in new markets.

 Product Development.." Selling new products in existing markets"

 Diversification "Selling a new product in a new market“

 This will help us identify the needs of the customers accordingly to the plan, design, and deliver
the products and services to derive customer satisfaction. Also it will help the company to stay
ahead of the competition due to the introduction of customer-oriented products.
START UP CAPITAL

 The proposed capital of the business is as the initial capital required to venture the
business is Kshs 534,500/= whereby Kshs 300,500/= will come from the owner of
the business who had invested in 5 Acres of wheat plantation in which estimates
to Kshs 500,000/=, Kshs 234,000/= from the bank as loan and from friends and
relatives.
Source Amount in Kshs

Owner’s contribution 300,500

Friends and relatives 134,000

Bank loan 100,000

Total 534,500
MARKETING OF THE BUSINESS

 With good management skills, proper management and strategic location of the business and
good marketing which is reliable and growing day by day a good environment with good
infrastructure, the business in expected to grow.
 The most targeted customers to the business are categorized into three
namely:
 Institutional customers comprising of all institutions around the business both primary and
secondary and seconddary close to the business
 Domestic customers including those people living around Kabarnet Market
 Commercial customers including people living around the business and even those working in
Global Link Cyber.
LICENCE REQUIRED

 Every business operation operates through the local government authority, the government offers
licenses to business before they undertake any operation and they are renewed yearly. The
business will acquire trading license from Baringo county council. The business will follow good
health regulation so that the business can operate in a good enabling environment.
CHALLENGES LIKELY TO BE FACED

 Fierce Competition.
 Unrealistic Expectations.
 Hiring Suitable Candidates.
 Financial Management.
 Cyber Security.
 Winning Trust of Customers.