BUSINESS PLAN OF HONEY

POPCORN
 GROUP MEMBERS
SEC-ND (GROUP-04)
Name id
Sohana Reza 114 121 103
Abdullah Al Mamun 114 121 043
Sumaya Jahan Emu 114 161 029
Ashrafuzzaman Suza 111 162 130
Afrin Hossain 111 162 004
Farzana Akter 111 162 031
Rasheda Akter Zumur 111 162 054
COMPANY OVERVIEW
INTRODUCTION:
Business is a sum of all activities in production and
distribution of good and services for make a profit. So
Business is a sum of all activities in production and
distribution of good and services for make a profit. So
everyday people are making new business strategy to
earn profit.
 Now in twenty first centaury the world depends on
business.
 MISSION &VISION:

 Their business vision is launch new innovative food

product and give new test to their customer.
 Their mission is to establish the most developed honey
popcorn partnership business within 5 years.
TYPES OF BUSINESS
Its is one type of business and it is partnership business,
they start with one product which is honey flavored
popcorn in Bangladesh. They have only opened their
production in Dhaka (Dhanmondi area), Bangladesh.
BACKGROUND OF THE BUSINESS:

their previous business background is not related with their current

business. Their present business plant and elements are key to
their business success more than their previous business.
LOCATION:

 Robindra Sorobor,Dhanmondi,Dhaka.
 OBJECTIVE:

their business object is to introduce developed and new honey product

in Bangladesh. They gather practical knowledge about honey cultivation
and its product. They don’t need so many object for that reason they
need some basic knowledge to produce the product.
PRIMARY PRODUCT OF SERVICE:

they start their business with their primary product or services. They
include unique idea in a primary label of them business.
CURRENT STATUS OF THE BUSINESS:

At that moment they are able to successfully established their business,

and they are also take good response from their customer who are test
their product. although their business is not so largely invest capital but
their innovative product make them profitable business.
PRODUCT OR SERVICE PLAN
HONEY POPCORN
Its a one kind of popcorn and also can be called Sweet
snacks. These are the ingredients which are used to make
honey popcorn-
 Corns

 Vegetable oil

 Whipping powder

 Butter

 Honey
FEATURES OF HONEY POPCORN
 Different in taste

 Easy to produce

 Reasonable price

 Need some ordinary ingredients to make

WHY PEOPLE WILL/ARE BUYING THIS
PRODUCT
 Because of its uniqueness
 Its an innovative item

 Different in taste

 Hygienic ingredients are used and zero preservative

 Reasonable in price
TECHNOLOGY
DANGERS OF HONEY POPS BUSINESS
 There have no branches of this business

 Decreasing availability of getting honey

 Increasing availability of other types of popcorns

 COMPETITORS

Main Competitors-
 normal popcorn seller

 chicken popcorn seller

 chocolate popcorn seller

 caramel popcorn seller

FUTURE PRODUCTS AND PLANINGS
 Try to make available
 Make more branches

 Try to make other types of popcorn

 Keep prices reasonable

 Give customers the best quality

Future products target-

 Chicken popcorn

 Chocolate popcorn
3. MARKETING PLAN
3.1 - MARKET SEGMENTATION
 Market Segmentation
3.2 - TARGET MARKET
 Teenagers (Prime target)
 Kids
3.3 - METHOD OF ATTRACTIVE CUSTOMER
 Understand your customers
 Location
 Signs and Billboard
 Appearance
 Knowledge of the Product
 Friendliness
 Price
Selling approach:
1. Should be friendly.
2. Challenges their perception.
3. Be honest.
4. Learn from success.
5. Attention to customers psychology.
6. Don’t act desperate.
3.5 DISTRIBUTION CHANNEL:
OUR DISTRIBUTION CHANNEL MAINLY
CUSTOMER BASE. WE PRODUCTION OUR HONEY
POPCORN DIRECT CUSTOMERS.
3.6 SELL PROMOTION AND ADVERTISEMENT:

1. PROVIDE ATTRACTIVE OFFER TO CUSTOMERS.

2. SALESMAN WEAR HONEY POPCORN T- SHIRT.
3. PROVIDE LEAFLET TO CUSTOMERS.
PRICING POLICY:

1. PREMIUM PRICING POLICY.

2. ECONOMIC PRICING POLICY.
3. PSYCHOLOGY PRICING POLICY.
4. BUNDLE PRICING POLICY
MANAGEMENT PLAN
 ORGANIZATION STRUCTURE

1.It is a partnership business.

2.Two partners.
EXPERIENCE AND QUALIFICATION

Educational Educational

Management
Investment partner
partner.
Masters passed.
SSC passed.

Experience Experience
More than 6 years No experience
 OTHER PEOPLE

Two employees

1.Popcorn maker.
2.Delivery boy.
PLAN FOR RECRUITING AND TRAINING

 As an experienced, management partner recruits and trains the

two employees.
OPERATIONAL PLAN
PRODUCTION PROCESS
OPERATION FACILITIES

 Utilities
 Resources

 Management team

 Equipment
RAW MATERIALS
 Corn:
 Vegetable oil

 Whipping powder

 Butter

 Honey
FINANCIAL PLAN

 Total business investment was 100000 BDT

 Major Cost

Pop Corn Machine 25000 TK

Place 50000 TK
FINANCIAL SOURCE
 The full financial source comes from sleeping partner
PREVIOUS FINANCIAL STATEMENT
 The business does not follow any cash flow statement,
Balance Sheet, Income statement.
PRESENT OR PROJECTED REVENUE, COST, PROFIT, LOSS

Cost Per 100 Units

PROJECTED REVENUE

 In 2017 they want to get profit 15000 per month. So in

2017 they want to gain 180000 BDT.
 In 2016 they sell every month approximately 2700
packet of popcorn. In 2017 they want to sell 4000 packet
of popcorn. So in 2017 their projected revenue 180000
BDT except other cost.
ANY QUESTION?