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Cognitive Bias Rokofsky
Cognitive Bias Rokofsky
Cognitive Bias Rokofsky
By Howard Rokofsky
howard@rokofsky.com
www.rokofsky.com
System 1 System 2
24 X 7 = ?
MISCONCEPTION: You are a rational, logical being
who sees the world as it really is.
Heuristics
Logical fallacies
Apophenia
Priming
THE MISCONCEPTION: You know when you are
being influenced and how it affects your
behavior.
THE TRUTH: You are unaware of the constant
nudges you receive from ideas in the
unconscious mind.
9
Confirmation Bias
THE MISCONCEPTION: Your opinions are the
result of years of rational, objective analysis.
Do more words begin with “R” or have “R” as the third letter?
The Bystander Effect
The Dunning-Kruger Effect
Brand Loyalty
Halo effect
The Straw Man Fallacy
The Just-World Fallacy
Projection Bias
Endowment effect
Sunk Cost Fallacy
Hyperbolic discounting
The Spotlight Effect
Conformity
Learned Helplessness
The Anchoring Effect
Availability Bias
Self-Fulfilling Prophecies
Consistency Bias
Hindsight bias
Loss Aversion
Pareidolia
The anatomy of critical thinking