ITC Limited India

CURRENT SCENARIO

HISTORY OF ITC

VISION AND MISSION

PRODUCT

PORTFOLIO

MAJOR STRATEGIES FOLLOWED BY ITC

SWOT ANALYSIS OF ITC

FUTURE PLANS

CONCLUSION
Chairperson : Y C Deveshwar
Directors : S S H Rehman, Nakul
A Singh, Anand, PV
K Vaidyanath, Dhobale, K
A Baijal, N Grant,
J P Daly, B
PB Vijayaraghavan
Ramanujan, R H G Powell,
S Tarneja, B Sen,

CEO, Yogesh Chander Deveshwar

 CURRENT SCENARIO

ITC is an Indian public conglomerate company headquartered in kolkata, India.

India’s premier privates sector companies with a turnover of US $7Billion.

Market Capitalization of nearly US$45 Billion in 2012-13.

ITC is the market leader in cigarettes in India.

It employees over 26,000 people at more than 60 locations across India.

It is listed on Forbes 2000.

ITC Limited completed 100 years on 24th August, 2010.

ITC's Agri-Business is India's second largest exporter of agricultural

products.

Corporate Positioning Statement :-“Enduring Value. For the Nation. For

the Shareholder”
 WHERE COMPANY STANDS?
ITC features on the Forbes Global 2000 rankings for 2012 at
position 841. In the same rankings, the company's market value
placed it as the 184th largest company in the world.

In 2013, ITC was ranked the third most admired company in

India by Fortune.

ITC is rated among the World's Best Big Companies, Asia's'Fab

50' and the World's Most Reputable Companies by Forbes
magazine.

In 2011, all of ITC’s super premium luxury hotels were accorded

LEED Platinum certification, making ITC Hotels the ‘Greenest
Luxury Hotel Chain in the World’.
Vision: Sustain ITC’s position as
one of India’s most valuable
corporations through world class
performance, creating growing
value for the Indian economy and
the Company’s stakeholders.
Mission: To enhance the
wealth generating capability of
the enterprise in a globalizing
environment, delivering superior
and sustainable stakeholder
value.
Core values: ITC’s core
values are aimed at developing a
customer focused, high
performance organization which
creates values for its
stakeholders.

ITC. Touching your life. Everyday

Company Logo
 HISTOR
Y
24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company
of India Limited'.

1925– ITC’s Packaging & Printing Business Division was set up as a strategic
backward integration for ITC’s Cigarettes business.

1974 – The Company's ownership progressively Indianised, and the name of

the Company was changed to ITC Limited (Indian tobacco company).

1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-
Welcomgroup Hotel Chola’.

1979 – ITC entered the Paperboards Business by promoting. ITC Bhadrachalam

Paperboards Limited, which today has become the market leader in India.
1985 – Surya Nepal Pvt. Ltd.

1990 - International Business Division for export of agri-commodities

2000 – Life style retailing business with Wills sport range of international quality relaxed wear for
men and women

2000 – ITC InfoTech Ltd.

2001 – ITC entered into food business with launch of ‘kitchen of India’ ready to eat Indian gourmet
dishes.

2002 – Safety matches.

2003- Agarbattis.

2005 – Essenza di wills.

ITC. Touching your life. Everyday

ITC. Touching your life. Everyday
 FMCG-CIGARETTES
• Market leader in India.
• Highly portfolio of brands includes Insignia,
India kings, Classic, Gold Flake, Silk Cut, Navy
Cut, Scissors, Capstan, Berkeley, Bristol and
Flake.

11
 PACKAGED FOODS

Aashirvaad Bingo Candyman

Kitchen of india Mint-O Sunfeast

EDUCATION AND STATIONERY

Classmate Paperkraft Colour Crew

ITC. Touching your life. Everyday

 PERSONAL CARE

Engage
Essenza Di Wills

Fiama Di Wills

Vivel Superia
INTENSE STICKS SAFETY MATCHES

AIM
Mangaldeep
LIFESTYLE RETAILING

ITC. Touching your life. Everyday

Rapid share of FMCG business

Rs. crs
7012

5545

4482

3642
3014
2511

1704
1013
563

2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13

20
HOTELS AND TOURISM

ITC. Touching your life. Everyday

ITC. Touching your life. Everyday
ITC. Touching your life. Everyday
ITC INFOTECH Established in 2000 and headquartered in Bangalore.

Fully owned subsidiary of ITC ltd.

ITC is divided into - IT Services, IT Consulting Services

Technology Partners: Sap, Oracle, Sun Microsystems, PTC.

ITC InfoTech, a global IT services company, is today one of India’s fastest growing
IT and ITES service providers.

providing outsourced IT solutions and services to leading global customers.

ITC. Touching your life. Everyday
 E-
•
CHOUPAL
Choupal is a Hindi word which means
village meeting place, and ‘E’ here
stands for electronic so it is a village
meeting place on a electronic
platform.
• It is a virtual market place where
vendors and customers come
together to do transactions.
• It’s a place where farmers can
transact directly with a processor
and realize better price for their
products.
 ADVANTAGE
S
No hierarchy of brokers.

Internet is used as a low cost medium of communication providing latest

information.

E-choupals are set up by ITC with solar power backup and VSAT
connectivity. The equipment cost for the e-choupal is borne by ITC.

Allow farmers to compare global and local market price (mandi)

To farmers they give access to operational information developed

by ITC
experts, pertaining to cropping, seeds, fertilizers and so on.

ITC. Touching your life. Everyday

 Major strategies followed
Entering into less competitive or unexplored markets.

Distribution Network.

Market differentiation.

Cost control strategy.

Diversification of products.

Extensive advertising.
Innovation.

Regular introduction of
new products.
 SWOT ANALYSIS
Strength Weakness
•Cigarette market is 22,000 cr and ITC has •Dependence on tobacco revenues
lion’s share in it • Negative Connection of Tobacco
•Strong brand recognition and product
portfolio
•Distribution network
•Management
Opportunity Threat
•Consumption Of personal care •Competition both Domestic &
products International
•Rural Market •Increasing Tax on cigarettes
•E-Choupal •Excise duty on unfiltered cigarettes less
• Filter cigarette segment of less than than 60mm in length was increased 387%
60mm size last year
•Hike was 142% for those between 61mm
and 70mm long.
•Regulatory restrictions on cigarettes
ITC. Touching yo ur•life.
Ban on smoking
Everyday
 AWARDS AND ACHIEVEMENTS
ITC is the first Indian company and the second in the world to win the prestigious
Development Gateway Award.

ITC is the first corporate to receive the annual FICCI Outstanding Vision Corporate Triple
Impact Award in 2007.

ITC was conferred the World Business and Development Award 2012 at the historic
Rio+20 United Nations Summit which concluded recently.

ITC has won the Golden Peacock Award for corporate Social Responsibility in 2007.

The business Today Award for the Best Managed Company in recognition of its
outstanding initiative in consumer product segment.

ITC. Touching your life. Everyday

 FUTURE PLANS
Promoting Eco- Tourism, Eco medical, Traditional crafts.

Joined hands with monster jobs to provide jobs for rural youth.

Ensure product Quality.

Develop rural market to promote other products.

Planning to launch some other serives with their e-choupal program like:

micro- credit

health

education

ITC. Touching your life. Everyday

 CONCLUSIO
N
ITC promoting their brands through advertisement campaign as well as door to door
promotion.

ITC is also focusing on Retailers and Wholesalers to promote their brand.

The demand of their product in very low, because people don’t know about their
brands
very well.

ITC knows their strength and weakness in the personal care market, so they are
applying
new concept to overcome their weaknesses.

ITC now offering more margins, exiting offers and long credit period to retailers and
wholesalers.

.
THANK YOU
ITC. Touching your life. Everyday