PROJECT REPORT ON CLINIC PLUS.

Submitted by:Navneet tripathi. Under the guidance of :Proff. Pinki Rai.

INTRODUCTION OF CLINIC PLUS

Clinic Plus was a leading brand of uniliver, marketed in more than 50 countries in Asia, Latin America in the middle east and north Africa. It launched in India in 1964. IN THE INITIAL YEAR IN India Clinic Plus was a cosmetic beauty shampoo for dandruff with the first anti dandruff shampoo in india.

LAUNCHING OF CLINIC PLUS IN INDIA

Understand the issue and challenges of launching a brand in the market. Study of hair care market in India examine how unilever launched Clinic plus in the country. Analyze the promotional strategies adopted by unilever launched. Happy and the global Life can t wait campaign .

 Quality :- Clinic plus shampoo is high quality of the product and services because hear grow healthier and stronger. The quality determines the good customer experience. Positioned as the hair expert. A good customer experience comes from the high quality of the product and services. The quality determines the good costumer experience. It will help to shape behavior. It products quality country Of Origin show moderate by influence for customer choice.

HISTORY
In 1954 clinic plus first launching in the U.K. In 1955 first advertisement of clinic plus appeared on T.V. In 1964 spray was launched of Clinic Plus. In 1968 Clinic Plus shampoo repacked in PVC bottles. In 1971 clinic plus launched a conditioner. In 2008 clinic plus glossy magazine was launched.