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  • Blooming Flowers

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    Sara Khalid
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    The marketing plan aims to (1) fulfil customer wants, increase sales, and make maximum profit by (2) expanding an existing flower shop in London online through social media advertisements, emails, and influencer marketing with a budget of £50,000. The plan involves (3) measuring online performance weekly and monthly to expand the existing physical business online to reach a larger audience and earn more revenue by capitalizing on growing demand for flowers especially for events.

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    The marketing plan aims to (1) fulfil customer wants, increase sales, and make maximum profit by (2) expanding an existing flower shop in London online through social media advertisements, emails, and influencer marketing with a budget of £50,000. The plan involves (3) measuring online performance weekly and monthly to expand the existing physical business online to reach a larger audience and earn more revenue by capitalizing on growing demand for flowers especially for events.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views7 pages

    Blooming Flowers

    Uploaded by

    Sara Khalid
    The marketing plan aims to (1) fulfil customer wants, increase sales, and make maximum profit by (2) expanding an existing flower shop in London online through social media advertisements, emails, and influencer marketing with a budget of £50,000. The plan involves (3) measuring online performance weekly and monthly to expand the existing physical business online to reach a larger audience and earn more revenue by capitalizing on growing demand for flowers especially for events.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 7

    Blooming Flowers

    Blooming your life with Love

    Marketing plan by: Sara Khalid Channa


    #BrightInternUK
    Business Goals and Objectives

    • Fulfil Customer wants


    • Increase Sales
    • Make maximum Profit
    SWOT Analysis
    Strengths Weaknesses
    • High barriers to entry • Limited startup cost
    • Variety of flowers • Limited flexibility in prices
    • Ability to sell online

    Opportunities Threats
    • Expand online • Already existing Strong Competitors
    • Make maximum Profit in the market

    • Additional Online Sales


    Budget and Distribution
    Audience
    Resources channels

    People living in
    Currently: A shop in Shop on spot
    London and Its
    London Free home delivery
    surroundings

    New investing: 50k


    London and Online Free Home delivery
    Pounds
    Budget Allocation
    Initial Budget: 50k Pounds
    Allocating: Emails

    • 10k on social networks


    • 5k on emails
    • 10k online advertisements
    Online
    Advertisements
    • 25k Influencer marketing

    Total: 50k pounds Social Influencer


    networks Marketing
    SMART Analysis
    S: Expand the business online, reach maximum
    audience and earn revenue

    M: Use online software to measure weekly and


    monthly performance

    A: As the business already physically exists


    and is quite well known, shifting to online will
    help reach lager audience

    R: Relevant with the growing demand specially


    on events

    T: A month to evaluate the online performance


    initially
    Thankyou
    By: Sara Khalid Channa

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