MahatmaEducation Society’s

Pillai College of Arts, Commerce & Science

(Autonomous), New Panvel
Academic Year 2022-23

Continuous Internal Assessment- II

Name: Suyash Pathare Class: SY BCOM Div :A Roll
No:4562
Subject: advertisement Sem : IV
Submitted to: pradnya ma’am
 SOUL MORTAL
Naman Mathur aka SouL MortaL was born on May 22, 1996. The 26-year-
old PUBG Mobile star lives in Mumbai with his mom and his brother.
Mortal has an immense fan following on his social media handles. He has
over 6.98 Million subscribers on his YouTube, 5.4 million followers on his
instagram account, 810 K on his Facebook page, 406.7K on his Twitter.
MortaL began streaming on YouTube in 2016. While he strated off with streaming his gameplay in Mini
Militia, he eventually switched to PUBG Mobile. A video tititled "Every PUBG player will watch this
Ending" was a clip from his clever gameplay and the video went viral garnering millions of views, giving
MortaL a huge break. The video currently holds close to 19 million views. He has secured 2nd position in the
‘esports personality of the year 2022’, ‘streamer of the year 2021’ and 3rd position in ‘esports player of
the year 2020’
• The total net worth of Naman Mathur is estimated to be $4 million, which
in Indian currency is approximately around 30 Crore INR. 
• The major source of his income comes from his YouTube Channel
“MortaL”, has around 7 Million subscribers on YouTube.
• He is also the third owner of the S8UL with Animesh Agarwal aka
8bitThug and Lokesh Jain aka Goldi Bhai. He makes good amount of
money from the organization.
• His sources of income also comprises the gaming and endorsements.
 How to create a new YouTube channel in 5 simple steps

Step 1: Create a Google account

• If you use Gmail, Google Maps, or Google Play, you probably already have a Google account… so skip
ahead to the next step.
Step 2: Create a YouTube account
• With your Google account, you’re automatically set up with a personal YouTube account. But to use
YouTube for your business, you’ll want to set up a Brand Account.
• Just go to your YouTube account page, click Create a Channel, and then enter a name for your Brand
Account. You’re in!
• When you create a YouTube Brand Account, you can give multiple people admin access and customize
the name and appearance to match your brand. Another cool thing about Brand Accounts: they allow you
to access YouTube Analytics, which offers super helpful insight about who’s watching your videos and
what content is popular.
Step 3: Customize your YouTube channel-Time to make this sweet new social
media profile your own. In your channel dashboard, click Customize channel. Go
through the three tabs — Layout, Branding and Basic Info — to enter information
that will help optimize your channel for audience discovery.

Step 4: Upload your first YouTube video- Well, this is exciting. You’re on the cusp
of becoming a YouTube content creator! I’m not crying, you’re crying.
To put your first video out into the world, hit the Create button in the top-right
corner and follow the instructions.

Step 5: Make your YouTube channel discoverable

Like the old saying goes: If you have amazing content on YouTube but nobody sees
it… what’s the point?
To get views and subscribers, you’ll want to optimize your channel and videos for
discovery. We’ve got a complete guide to promoting your YouTube channel if you
want to dive in deep.
In the meantime, here’s the 30-second rundown:
• Optimize video titles
• Optimize your YouTube description
• Add tags (in moderation)
• Cross-promote
• Understand the algorithm
 How to Get Monetized on YouTube

The most common way to monetize videos is through the YouTube Partner Program (YPP).
Reaching partner status is an upgrade for your channel, as it allows you to place advertisements on
your videos and make money (potentially) every time you upload content. YouTube pays creators
through the Google AdSense program, but it takes a while to understand how all of that works. For
now, just know that when a viewer watches/clicks an ad within your video, revenue is generated.
That revenue is then split between you and YouTube, where you get 55% of the money, and
YouTube takes the other 45%.

YouTube Monetization Requirements- YouTube is quite selective about who it lets into the
monetization program. Before you can apply to the YPP, you must have:
• 1,000 subscribers
• 4,000 watch hours on your channel (within 12 months)
A willingness to follow YouTube’s rules: the community guidelines, advertiser-friendly content
guidelines, and terms of service
How to Join the YouTuber Partner Program- Once you’ve met all of YouTube’s requirements, you’re ready
to apply to the YPP. Here are the steps:
• Go to the YouTube Studio.
• Click Monetization in the left navigation bar.
• If you’re eligible to apply, you’ll see a blue button encouraging that action. Click it!
• Review the YPP terms.
• Set up a Google AdSense account, and connect it to your channel.
• Wait patiently. YouTube will review your channel and email you with a decision.
How to Enable Monetization on YouTube
Once you enter the YPP, turn on monetization for as many videos as possible. You can do this while uploading
new content, but it’s safer to wait until after you upload videos (a few hours).
By then, YouTube will have processed your content. You’ll know if the system found something that could
demonetize the video, such as extreme profanity, adult themes, copyright claims, etc.
Here’s how to enable ads on a YouTube video and make money:
• Go to the YouTube Studio.
• Click Content in the left navigation bar.
• Select the video you want to monetize.
• Click Monetization in the left menu.
• Choose which ads you want to display on the video.
• Click Save.