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  • Canvas Value Proposition 20 October 2022

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    Camila Alexandra SHIALER FIGUEROA
    7 views20 pages
    The document discusses value proposition, customer profiles, and value maps. It explains that a value proposition is the combination of products and services that create value for customers. Customer profile maps identify customers' jobs, gains, and pains, while value maps show how a company's products and services address those jobs, gains, and pains by creating value and relieving frustrations for customers. An example value proposition for Uber is then provided.

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    The document discusses value proposition, customer profiles, and value maps. It explains that a value proposition is the combination of products and services that create value for customers. Customer profile maps identify customers' jobs, gains, and pains, while value maps show how a company's products and services address those jobs, gains, and pains by creating value and relieving frustrations for customers. An example value proposition for Uber is then provided.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    7 views20 pages

    Canvas Value Proposition 20 October 2022

    Uploaded by

    Camila Alexandra SHIALER FIGUEROA
    The document discusses value proposition, customer profiles, and value maps. It explains that a value proposition is the combination of products and services that create value for customers. Customer profile maps identify customers' jobs, gains, and pains, while value maps show how a company's products and services address those jobs, gains, and pains by creating value and relieving frustrations for customers. An example value proposition for Uber is then provided.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    • https://www.youtube.com/watch?

    v=ReM1uqmVfP0
    Value Proposition

    ... the combination of products and


    services that create value for a
    particular customer segment.
    Customers

    ... the combination of products and


    services that create value for a
    particular customer segment.
    Value Map Customer Profile Map
    Customer Profile Map: Jobs

    What things are your customers


    trying to get done in their work or
    in their life?
    Customer Profile Map: Gains

    What the outcomes or benefits that


    your customers want?
    (e.g. social gains, positive emotions, cost savings)
    Customer Profile Map: Pains

    What annoys your customers or


    prevents them from getting their jobs
    done?
    Value Map: Products & Services

    What products or services do you


    offer that your customer would be
    interested in?
    Value Map: Gain Creators

    How do your products create


    customer gains? How will you
    produce the outcomes your
    customer wants?
    Value Map: Pain Relievers

    How do your products alleviate


    customer pains? How will you
    reduce the frustrations your
    customer experiences?
    Canvas Value Proposition Example
    UBER Canvas Value Proposition

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