CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT)

FACULTY OF MANAGEMENT STUDIES (FMS)

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (IIIM)
M BA P RO G R A M M E ( BATC H : 2 0 2 1 - 2 3 ) ,
S E M E ST E R- I I I
E N T R E P R E N E U R S H I P A N D M S M E S ( E M S M E S ) ( P R AC T I C A L )

GREEN BAGS
(RE-USABLE SHOPPING & HAND BAGS)
F O R A P L A S T I C F R E E C O U N T RY

WAGA GAMLATHLAGE JANAKA RUMESH GAMLATH

21MBA140
Semester 3 – MBA- IIIM-CHARUSAT
FLOW OF PRESENTATION
• Introduction of the business idea
• Problem/pain point of customer
• Overview of the company
• Target audience
• An estimate of resources required to implement the solution
• Market research
• IMC campaign
• Break even point
• Five years projection
• Conclusion
Introduction of a Business Idea
People are used to use single-use plastic bags for decades now when
they shopping, which has a very negative effect to environment at
the end because of poor waste management by the same people
who use those plastic.
At this very moment more than 25 Indian states and UTs have
banned the use of single-use plastic bags.
We intend to manufacture eco-friendly reusable shopping/grocery
bags and hand bags using clothes (cut pieces) which customers can
get for a very reasonable price.
Problem / Pain point of the Customer
• Disposing single use plastic bags into the environment leads to environment pollution
• Government policies on single use plastics
Overview of the company
• ‘Green Bags’ is a start-up company where we will be primarily
manufacturing eco-friendly shopping bags using cut-pieces of cloths
and other cloth materials.
• In addition to the shopping bags, we will also be manufacturing ladies
hand bags at the initial phrase of the company. Furthermore, we have
planned to expand our product portfolio with school bags and laptop
bags withing 2 years of commencement of the business.

• Vision – To become the top 5 companies in the state which provides

eco-friendly cloth shopping bags.
• Mission – To contribute make our country a plastic free country.
Target Market / Audience
Retailers and all customers who go
to shop at,
•Grocery stores
•Supermarkets
•Vegetable/fruit shops
•Pharmacy/medical stores
•Clothing stores
An estimate of resources (time, money, etc)
required to implement the solution
An estimate of around 3.5 lakhs rupees would require to initiate the project for the
following.
•Rent
•Machinery
•Raw materials
•Labor
•Furniture
•Marketing
Market research
Questionnaire
1. Consumer/retailer?
2. Gender?
3. Interested in buying/selling re-usable cloth bags?
4. Interested in eco-friendly products?
5. What is more important in a eco-friendly re-usable shopping bag?
o Price
o Quality
o Color range
o Size
 Consumer/Retailer Gender INTERESTED IN ECO-FRIENDLY
PRODUCTS?
Retailer
21% No
Female
39% 7%

Male
61%
Consumer
79% Yes
92%

Important characteristic
• Majority of 100% retailers are interested in selling
Size 10.70%
eco-friendly cloth bags
Color range 14.29% • Majority of 90.91% consumers are interested in
Quality 21.43% using eco-friendly cloth bags
Price 53.58%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00%
Deliverables / Unique Selling Proposition
The solutions our company offer are,

•Eco-friendly cloth shopping bags and hand bags

•Reasonable prices

•High quality

•Variety of colors
IMC Campaign
We designed this integrated marketing communication campaign as a cross-channel marketing
strategy that involves creating consistent campaigns across different platforms to provide a
cohesive experience to the customers.
The objectives of this IMC campaign are,
• Attract a large customer base
• Generate a market positioning
• Create brand awareness
• Create awareness on environment pollution due to the single use plastics amongst our target
audiences.
Break even point
break even point

Break Even Point = Fixed Cost x 100

Fixed Cost + Profit

= 33865800
1167401

= 29.01 %
Five years projection
Year
1 2 3 4 5
Income/Revenue
shopping bags 2,000,000 3,500,000 5,000,000 6,000,000 10,000,000
hand bags 800,000 1,000,000 1,200,000 1,500,000 1,800,000
Total 2,800,000 4,500,000 6,200,000 7,500,000 11,800,000

Expenses

HR/Salary 666,000 716,260 788,810 865,285 945,900

Energy 252,000 257,520 264,774 274,160 287,031
Machinery 107,500 127,500 159,500 219,500 282,500
Working Capital 1,242,000 1,355,100 1,532,361 1,796,203 2,184,114
Total 2,267,500 2,456,380 2,745,445 3,155,147 3,699,545
EBDIT 532,500 2,043,620 3,454,555 4,344,853 8,100,455
EBIT 517,750 2,030,345 3,442,607 4,334,100 8,090,777
EBT 506,830 2,019,425 3,431,687 4,334,100 8,090,777
Tax 339,049 792,828 1,216,506 1,487,230 2,614,233
Net Profit 167,781 1,226,598 2,215,181 2,846,870 5,476,544
Conclusion
Our company ‘Green Bags’ comes up with the solution of providing eco-friendly and re-usable
cloth shopping bags and hand bags which are high quality with range of colors for affordable
prices.
The company expected to be much profitable from the second year of commencement of
business and grow in the market as sustainable product manufacturer in the state of Gujarat.
The ultimate motive of this proposed enterprise is to contribute to make this country a plastic
free nation while providing job opportunities to rural area low income individuals.
THANK
YOU