My favorite brand

Made by:
Cîrlig Andreea BA212
 Content:

1. History of the brand

2. Financial data

3. Advertising

4. Management
 Zara is a Spanish clothing retailer
based in Galicia, Spain.Founded by
Amancio Ortega in 1975, it is the
flagship chain store of the Inditex
group, the world's largest apparel Founder
retailer.

The company operates over 2,220 stores and is present in 88 countries.

Zara has consistently acted as a pioneer in fast fashion based in a higly
responsive supply chain.
The customer is at the heart of a unique business model, which
includes design, production, distribution and sales through our
extensive retail network.
 Financial data

For the nine months ended 30

September 2021, Zara Investment
Holding Company PSC revenues
decreased less than 1% to JD21.4M. Net
loss applicable to common stockholders
decreased 24% to JD5.9M., also reflect
Other Segments decrease of 23% to
JD259K. Lower net loss reflects General
& Admin. Costs decrease of 2% to
JD1.8M (expense), Other Provision
decrease of 28% to JD82K (expense).
 Advertising
Zara does not advertise
conventionally. You will not
see a single television
commercial, an ad in the press,
a billboard or banners on the
internet. Not an advertisement
for Zara.
And yet it is the most
successful Spanish brand, with
its owner Amancio Ortega as
the richest person in Europe
and the three richest people in
the world.
Personalities who prefer the zara brand

b
Brad Pitt Regina Spaniei Letizia
Tina Kandelaki

Ariana Grande Hailey Bieber

 Management
In 2019, Zara was ranked 29th on global brand consultancy
Interbrand’s list of best global brands. Its core values are found in
four simple terms: beauty, clarity, functionality and sustainability.

The secret to Zara’s success has largely being driven by its

ability to keep up with rapidly changing fashion trends and
showcase it in its collections with very little delay. From the very
beginning, Zara found a significant gap in the market that few
clothing brands had effectively addressed. This was to keep pace
with latest fashion trends, but offer clothing collections that are a
combination of high quality and yet, are affordable. The brand
keeps a close watch on how fashion is changing and evolving
every day across the world.