Typology of

Change and
Innovation
 Ty p e o f i n n o va t i o n Example
1. P r o d u c t i n n o v a t i o n The development of a new or
improved product; T V, washing machine, p h o t o c o p i e r,
microwave woven, non-woven material

2. P r o c e s s i n n o v a t i o n The development of a new

manufacturing process; robotics, n a n o t e c h n o l o g y,
augmented reality

Typology of 3. O r g a n i z a t i o n a l i n n o v a t i o n A new venture division, a new internal

communication system; virtual teams, hybrid
structure, cloud computing, cloud business

innovations 4. C o m m e r c i a l / m a r k e t i n g

innovations New fi n a n c i n g arrangements, new

sales approach, direct marketing, MLM

5. S e r v i c e i n n o v a t i o n s Amazon, Flipkart, Internet banking,

d o o r t o d o o r g r o c e r y d e l i v e r y, M e t r o c a s h a n d c a r r y,
Wa l m a r t , Te s c o , I K E A
Typology of Change and Innovation

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 B o o z , A l le n , H a m i l t o n N e w P r o d u c t
Ty p o l o g y

Low Newness to High

Market

High New product lines New-to-

world Product /ser vi ces Innovation
products
Typol ogy Tools
Newness to improvements/revisions to Additions to
company existing products existing
product lines

Low Cost reduction repositioning

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Foster’s S Curves