Business Plan

Assessment
STUDENTS NAME
BRIEF DESCRIPTION
Promerit Advertising
Promerit
Specializes in
Advertising will
Offer marketing successful email
design, build, test
services to marketing
and deploy the
companies campaigns.
email campaign.

Promerit analyzes
its success in The right message
order to improve to the right
the company's audience.
future campaigns.
BRIEF DESCRIPTION
Moms, Maids, and More
A wedding attire shop for
A single-member LLC,
mothers of the bride and
incorporated in
groom, bridesmaids, and
Washington state.
flower girls.

Believe in providing Empowers our employees

superior customer service to be trustworthy and
and creating a shopping valuable resources to our
experience. customers.
CONTENT AND STRUCTURE
Promerti Advertising ---- 28 pages
• 1. No Cover Page
• 2. Table of Contents---- Hyperlinked
• 3. Executive Summary----- 1/3 page
• 4. Company Description -----(company summary)
• 5. No Industry Analysis
• 6. Market Analysis
• 7. No Marketing Plan
• 8. Management & Organizational Structure---(Management Summary)
• 9. No Operations Plan
• 10. Financial Projections (Financial Plan)
• 11. Appendices (Given)
CONTENT AND STRUCTURE
Moms, Maids, and More ---- 35 pages
• 1. No Cover Page
• 2. Table of Contents---- Hyperlinked
• 3. Executive Summary----- 1/2 page
• 4. Company Description -----(company summary)
• 5. Industry Analysis (Given)
• 6. Market Analysis
• 7.Marketing Plan (Given)
• 8. Management & Organizational Structure---(Management Summary)
• 9. No Operations Plan
• 10. Financial Projections (Financial Plan)
• 11. Appendices (Given)
FINANCE FOUNDER
SEEKING
PROMERIT ADVERTISING

• The company needs a budget of $200,000 to start its business.

• The total payroll for third year is $202,000.
• By the end of third year the company would have a total earnings of
$134,611.
 • Includes confidentiality
agreement.
Strengths • Financial plan is very
detailed and
comprehensive.

• Does not include industry

analysis.
Weaknesses • Does not have a detailed
organizational structure.
MOMS, MAIDS, AND MORE

• The company will need a start up capital of $98000.

• The most significant components of the start up costs are inventory
(30%), cash-on-hand (23%), and expensed equipment and leasehold
improvements (19%).
• The net profit at the end of third year will be $119,000.
 • Detailed Industry
Analysis.
Strengths • Marketing Plan
Discussed.

• No Cover Page.
• No Discussion of
Weaknesses Operational Plan.
 BALANCE SHEET- PROMERIT
ADVERTISING
Pro Forma Balance Sheet      
  Year 1 Year 2 Year 3

Assets      
       
Current Assets      
Cash $84,206 $90,856 $178,446
Accounts Receivable $44,688 $73,216 $104,877
Other Current Assets $10,000 $10,000 $10,000
Total Current Assets $138,894 $174,072 $293,323
       
Long-term Assets      
Long-term Assets $0 $0 $0
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $0 $0 $0
Total Assets $138,894 $174,072 $293,323
       
Liabilities and Capital Year 1 Year 2 Year 3
       
Current Liabilities      
Accounts Payable $8,184 $11,251 $15,895
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $8,184 $11,251 $15,895
       
Long-term Liabilities $79,996 $59,992 $39,988
Total Liabilities $88,180 $71,243 $55,883
       
Paid-in Capital $100,000 $100,000 $100,000
Retained Earnings ($34,500) ($49,286) $2,829
Earnings ($14,786) $52,115 $134,611
Total Capital $50,714 $102,829 $237,440
Total Liabilities and Capital $138,894 $174,072 $293,323
       
Net Worth $50,714 $102,829 $237,440
 BALANCE SHEET-Moms, Maids and
More
Pro Forma Balance Sheet      
  Year 1 Year 2 Year 3

Assets      
       
Current Assets      
Cash $36,471 $47,830 $144,315
Inventory $6,878 $39,899 $63,089
Other Current Assets $1,000 $1,000 $1,000
Total Current Assets $44,349 $88,728 $208,403
       
Long-term Assets      
Long-term Assets $8,500 $8,500 $8,500
Accumulated Depreciation $2,160 $4,320 $6,480
Total Long-term Assets $6,340 $4,180 $2,020
Total Assets $50,689 $92,908 $210,423
       
Liabilities and Capital Year 1 Year 2 Year 3
       
Current Liabilities      
Accounts Payable $14,802 $28,138 $39,424
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $14,802 $28,138 $39,424
       
Long-term Liabilities $51,980 $38,980 $25,980
Total Liabilities $66,782 $67,118 $65,404
       
Paid-in Capital $30,000 $30,000 $30,000
Retained Earnings ($36,250) ($46,092) ($4,210)
Earnings ($9,842) $41,882 $119,230
Total Capital ($16,092) $25,790 $145,020
Total Liabilities and Capital $50,689 $92,908 $210,423
       
Net Worth ($16,092) $25,790 $145,020