• How would you define it?

What is • What are its main elements?

culture? • How does it affect a society?

1
 What is culture?
The Cultu It is a Cultu
word re is lens re
cultu the thro refer
re entir ugh s to
com e whic the
es way h total
from of one lifest
the life view yle
Latin for a s the of a
coloe grou worl peop
re, p of d le,
whic peop and inclu
h le is ding
01 mea (incl pass all of
ns to udin ed their
cultiv g from ideas
ate. both one ,
It mate gene value
refer rial ratio s,
s to and n to know
the symb the ledge
univ olic next ,
ersal elem beha
hum ents) viors,
an . and
capa mate 2
city rial
 FOOD WE EAT CLOTHING MUSIC

GAMES WE HOW TO EXPRESS WHAT IS GOOD

EMOTIONS OR BAD
PLAY
Culture
determines
…

3
 A culture can’t exist without a society
• Society: group of people who • Culture: people’s traditions,
are relatively self-sufficient customs, and behaviors. It
and who share a common includes ideas, values, and
territory and culture artifacts
• Preserve and transmit it from • Sharing a similar culture helps
one generation to the next to define the society to which
(literature, art, videos, etc) we belong

4
 layers of culture
The regiona
Associated wi
The national level. linguistic or r
differences that e
natio

The gender level.

The social cla

Associated with
The generation level. opportunities and
in occupa

The corporate level. 5

Associated with the
 Ethnocentrism

• One particular ethnic group believes

they are somehow superior to all
others. The word ethnocentrism derives
from the Greek word ethnos, meaning
“nation” or “people,” and the English
word center.
• For instance, reluctance or aversion to
trying another culture’s cuisine is
ethnocentric.

6
 • Ability to understand a culture
on its own terms. Not to make
judgments using one’s own
standard. Promote
understanding of cultural
practices that are not typically
Cultural part of one’s own culture. 
relativism • No one culture is superior to
another culture. Cultural norms
and values derive their
meaning within a specific social
context.