MARKETING

COMMUNICATION
Presented by: Jovani Gamueda
ADVERTISEMENT THAT I LIKE THE MOST
Learning to Love

The Vicks commercial is all about a gangster man that has no

will to live but just know to fight often for his life and suddenly
he adopted a baby that is literally crying all night long because
he was irritated by its noise.

Vicks advertisement captured my attention when the

gangster man changed his self for the better when he met
the baby that he was caring, he finds a decent job for the
baby to sustain what the baby needs because he learned
how to love and he realized that he doesn’t give the baby
a better life, but the baby gave him a will to live a worthy
life. I am a very emotional person and it can catch quickly
my attention because we all know that a Filipino culture
wants a unique and tear jerker advertisement.
Babangon Tayo

I like the Nescafe commercial because this is a musical

advertisement and it shows a appreciation to Filipino
farmers who was willing to give us a better and good
coffee beans for us to keep ourself awake when in time
we need to do something that can help us to strive for
more.

It captures my attention when Nescafe commercial

musical type of commercial when the lyrics has a
motivation in it and somehow a lesson that; when we have
planted something we will harvest someday so that we
should strive and move forward to our goal and do a better
brighter future.
Advertisement that I don’t like the most
Battle of Mactan because of Diaper?
EQ diaper 30-second ad, Magellan gives a box of diapers to Lapu-
Lapu and his wife. But this gesture of friendship backfires when
Lapu-Lapu realizes that the diapers are of inferior quality and dares
Magellan to a fight that would ultimately lead to his death.
The EQ diaper advertisement captured my attention
because the ad is mocking the Philippines history and also
the people of Lapu-Lapu city in Cebu and it is a distortion
in Philippine History.
They must help preserve the lessons of history and
promote our country's culture and heritage, not mock it
with crass commercialism and find another way of concept
in advertising their product. My idea is they should show
the audience on how to dispose their product properly and
where to throw it properly so that they can help to the
surroundings and it didn’t block the drainage of the streets
in the country.
SPELL REMITTANCE? LBC?!

LBC commercial showed a student who spelled the word

“remittance” as “L-B-C” declared as correct by judges of a
spelling contest, I don’t like the advertisement because it
can teach a young viewer a wrong information about
spellings.
LBC advertisement catches my attention because it gives
the audience a wrong information specially to children who
are watching their advertisement and it can gradually take
a misconception about their spellings that it can be a
correct way to spell something.
The method used in this particular LBC advertisement
may have unintended adverse consequences on the
education of young televiewers. They should advertise it
with educational concept where the audience gets
something information that will help improve their
vocabulary words.