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    UNOX Brand

    Uploaded by

    Himanshu
    This document is a proposal for a brand project created by 7 students. It proposes creating a line of affordable fragrances called UNOX targeted at adults aged 18-30 and priced at Rs. 399. The positioning focuses on providing high quality fragrances at an economical price point with varieties for men and women. Market research found the typical pricing range is Rs. 350-500, so Rs. 399 was selected as the optimal price.

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    UNOX Brand

    Uploaded by

    Himanshu
    11 views5 pages
    This document is a proposal for a brand project created by 7 students. It proposes creating a line of affordable fragrances called UNOX targeted at adults aged 18-30 and priced at Rs. 399. The positioning focuses on providing high quality fragrances at an economical price point with varieties for men and women. Market research found the typical pricing range is Rs. 350-500, so Rs. 399 was selected as the optimal price.

    Original Description:

    Self build brand

    Original Title

    UNOX-Brand

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    This document is a proposal for a brand project created by 7 students. It proposes creating a line of affordable fragrances called UNOX targeted at adults aged 18-30 and priced at Rs. 399. The positioning focuses on providing high quality fragrances at an economical price point with varieties for men and women. Market research found the typical pricing range is Rs. 350-500, so Rs. 399 was selected as the optimal price.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views5 pages

    UNOX Brand

    Uploaded by

    Himanshu
    This document is a proposal for a brand project created by 7 students. It proposes creating a line of affordable fragrances called UNOX targeted at adults aged 18-30 and priced at Rs. 399. The positioning focuses on providing high quality fragrances at an economical price point with varieties for men and women. Market research found the typical pricing range is Rs. 350-500, so Rs. 399 was selected as the optimal price.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    BRAND PROJECT

    Created by:-
    Abeenav Ajith (DM241096)
    Aniket Sekhar (DM241009)
    Anushka Sharma (241013)
    Himanshu Kumar Gupta (241031)
    Nishanth S (241055)
    Sanjana (241069)
    Shantanu Saraswat (241074)
    UNOX- AN ARRAY OF OPTIONS FOR HIM/HER,
    VARIETIES TO OPT FROM, FRAGRANCE THAT
    BECOMES A PART OF YOU WHOLE DAY OUT.
    AND WE ALSO ARE NATURAL.

    2
    UNOX
    POSITION STATEMENT

    UNOX has a target demographic of


    adults of both gender ranging from 18-
    30 years of age and at an economical
    price point of Rs.399, The point of
    differentiation is to provide high
    quality fragrances at an economical
    price
    FIRST UP 3
    UNOX
    CONSULTANTS
    PRICING

    According to our extensive market


    research, The pricing range for this
    product segment lies between 350-500
    and hence Rs.399 would be the sweet
    spot without bleeding out profits.

    FIRST UP 4
    UNOX
    CONSULTANTS
    THANK YOU

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