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    Submission+Format+M2 AirBnB+

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    Tanisha agrawal
    Airbnb has redefined the concept of asset by allowing ordinary people to rent out their living spaces and turn their homes into income-generating assets. They applied the SCAMPER technique of "redefine" by changing the purpose of living spaces from only for personal use to also serving as short-term rental properties. The "Don't go there. Live there" ad campaign effectively used noticeability, originality, relevance and memorability based on the NORMS model of communication strategy evaluation.

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    Submission+Format+M2 AirBnB+

    Uploaded by

    Tanisha agrawal
    11 views5 pages
    Airbnb has redefined the concept of asset by allowing ordinary people to rent out their living spaces and turn their homes into income-generating assets. They applied the SCAMPER technique of "redefine" by changing the purpose of living spaces from only for personal use to also serving as short-term rental properties. The "Don't go there. Live there" ad campaign effectively used noticeability, originality, relevance and memorability based on the NORMS model of communication strategy evaluation.

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    Submission+Format+M2 AirBnB+(1)

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    Airbnb has redefined the concept of asset by allowing ordinary people to rent out their living spaces and turn their homes into income-generating assets. They applied the SCAMPER technique of "redefine" by changing the purpose of living spaces from only for personal use to also serving as short-term rental properties. The "Don't go there. Live there" ad campaign effectively used noticeability, originality, relevance and memorability based on the NORMS model of communication strategy evaluation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    11 views5 pages

    Submission+Format+M2 AirBnB+

    Uploaded by

    Tanisha agrawal
    Airbnb has redefined the concept of asset by allowing ordinary people to rent out their living spaces and turn their homes into income-generating assets. They applied the SCAMPER technique of "redefine" by changing the purpose of living spaces from only for personal use to also serving as short-term rental properties. The "Don't go there. Live there" ad campaign effectively used noticeability, originality, relevance and memorability based on the NORMS model of communication strategy evaluation.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 5

    Airbnb

    Course: PR Specialisation
    Add your Text here

    Which element
    has Airbnb
    redefined?
    Justify your
    choice.
    Asset Technique

    Identify which Logo SCAMPER

    principle has been


    applied from Belo

    SCAMPER on Belo?
    Specify the reason.
    Noticeability –

    Originality –

    Relevance –

    Evaluate the ad Memorability –


    campaign “Don’t go
    there. Live there” Strategy -

    using NORMS
    Identify the
    Image Principle Applied

    principle/principl Image 1

    es of visual ideas
    applied in each Image 2

    image.

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