Business Research Methods

Session - 5
 Session – Five
Session Topic Chapter No.  / Reading material /
Cases

Part 2 – Data, Measurements and Sampling

5 Data Hands-on activities

Reading: Help your team understand what

data is and isn’t good for (H04L9Y)
 Data – Basic Concepts

• Collection of discrete values or measurements

having the potential to provide information

• Raw and Processed data

• Structured and Unstructured Data

 Qualitative Data

• Demonstration based on real data

 Structured Data – Basic Concepts

• Representation in two dimensions

• Record, Specific object/subject, Field

• Errors, Transformation, Missing values

 Dealing with Missing Values
• Replacing with central measures (Mean, Median,
Mode)

• Imputing the missing values

• Deletion
– Listwise
– Pairwise
 Outliers
• Genuine observations or manifesting errors?

• When is an observation an outlier?

• What to do with outliers? (Subjective)

 Hands-on Practice
• A reference data-set Data.xlsx

• A published research study exploring contingent

effects of nature of market (emerging/developed)
and destination (business/tourist) on hotel prices

• Excel data analysis tool add-in

• Transformations, Operations, and Export/Import

• Various data analysis methods and applicability

 Translating Data From Surveys

• Demonstration based on real data