Environmental - US Water Crisis

What is the
Organizational
issue?
Our organization was created to
provide a safe and effective way to
turn wastewater into clean and
drinkable water.

Currently, 2 billion people lack access

to safely managed drinking water at
home. Of those, 1.2 billion people have
basic drinking water service. (Global
Wash Fast Facts, 2022)

Figure 1. Water Resources Institute.

(2019). “US Baseline Water Stress
Test.”
How will the organization
help the cause?

Our organization intends to:

1. Raise public awareness and support for

potable drinking water
2. Raise funding for water recycling technology
3. Establish an infrastructure to ensure water
accessibility for marginalized groups

Figure 2. Tata & Howard. (2019). “Reclaimed Water - From Toilet to Tap Infographic.”
 What is the public campaign to make others aware and involved?

● Sponsor social media influencers & local

celebrities
● Use positive imagery that displays no visible
difference between recycled potable water to
non-recycled water
● Sponsored influencers will challenge followers to
take the #wasteToWellnessChallenge
○ $5 donation helps raise money for the organization’s
cause
○ Participants receive and taste recycled and non recycled
water and try to guess which vial of water is which
○ Participants try and guess which vial of water is which
○ No taste difference helps spread positivity around
recycled water and remove the stigma around recycled
Figure 3. Shah, K. (2016). “The Many Ways Rappers Are Helping Out
wastewater Flint During Its Water Crisis.” First We Feast.
 What Motto or Advertising Slogan would be most effective?

We believe the slogan:

“Waste to Wellness by NuWater”

perfectly encapsulates the
company’s mission to provide clean
drinking water from readily
accessible resources.

Figure 4. Water2Water. (2016). “Australian Drinking Water Quality.”

 Who is the
Target Audience?
Our organization will seek
support from the government
to stimulate funding for potable
water resources. Then, to
impoverished communities to
change the stigma surrounding
its name.

Figure 5. WABAG.
(2019). “Potable Water
Treatment Plant.”
 Reference
Centers for Disease Control and Prevention. (2022, May 31). Global Wash Fast Facts. Centers for Disease Control and Prevention.

Retrieved November 25, 2022, from https://www.cdc.gov/healthywater/global/wash_statistics.htm

F3. Shah, K. (2016). The Many Ways Rappers Are Helping Out Flint During Its Water Crisis. [Image]. First We Feast. Retrieved from

https://firstwefeast.com/drink/2016/02/rappers-flint-water-crisis-helping-out

F2. Tata & Howard. (2019). Reclaimed Water — From Toilet to Tap Infographic. [Image].

Retrieved from https://tataandhoward.com/reclaimed-water-from-toilet-to-tap-infographic/

F5. WABAG. (2019). Potable water treatment plant - Tagtabazar, Turkmenistan. [Image]. Retrieved from

https://www.wabag.cz/en/references/drinking-water/potable-water-treatment-plant-tagtabazar-turkmenistan-r469

F4. Water2Water. (2016). Australian Drinking Water Quality. [Image]. Retrieved from

https://www.water2water.com.au/blog/australian-water-quality/

F1. World Resources Institute. (2019). US Baseline Water Stress Test. [Image]. Retrieved

from https://www.wri.org/insights/17-countries-home-one-quarter-worlds-population-face-extremely-high-water-stress