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  • Language of Advertising

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    Clark
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    This document provides guidance on how to evaluate advertisements by examining their purpose, audience, subject, and type. It suggests analyzing the words and images used to determine how they try to convince viewers and whether the ad is truthful or misleading. The overall goal is to understand why the ad was created and how it aims to appeal to its target audience.

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    ENLS

    Original Title

    LANGUAGE OF ADVERTISING

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    This document provides guidance on how to evaluate advertisements by examining their purpose, audience, subject, and type. It suggests analyzing the words and images used to determine how they try to convince viewers and whether the ad is truthful or misleading. The overall goal is to understand why the ad was created and how it aims to appeal to its target audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    9 views20 pages

    Language of Advertising

    Uploaded by

    Clark
    This document provides guidance on how to evaluate advertisements by examining their purpose, audience, subject, and type. It suggests analyzing the words and images used to determine how they try to convince viewers and whether the ad is truthful or misleading. The overall goal is to understand why the ad was created and how it aims to appeal to its target audience.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 20

    Evaluating Advertisements:

    Purpose- Why does the ad exist? What is its relevance /significance to the community?

    Audience- Who is the target of this ad? How does it appeal to them?

    Subject- What is the ad all about? What product, service, idea is it selling?

    Type- What kind of ad is it? How does this type of ad persuade people?

    * How do the words try to convince the viewers? (slogans, questions, appeals)

    * How do the images try to convince the viewers? (lines, colors, composition)

    * How truthful or misleading is the ad? Explain

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