1K

PROMOTION
 TYPES OF PROMOTIONS
MONTHLY PROMOTION
CITY LAUNCH PROMOTION
STORE LAUNCH PROMOTION
FLASH SALE
AD HOC PROMOTIONS/EVENTS
• LUCKY DRAW
• OTHERS
• HOLIDAYS/FESTIVALS
PROMOTION
WORKFLOW
 PLANNING IMPLEMENTATION ANALYSIS

Promotion Communication
Assortment

Agenda of Communication System Promotion goes

Promotions Pricing or Offer Design live
Assessment
Implementation

Time Period Replenishment

 MONTHLY
PROMOTION
 PLANNING IMPLEMENTATION ANALYSIS

Promotion Communication
Assortment

Agenda of System
Promotions Pricing or Offer Communication Design
Implementation
Promotion goes live Assessment

Sign off –
DP
CG
RO

Time Period Replenishment

 TIMELINE
Activity Wise 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 01-Apr 02-Apr 03-Apr 04-Apr 05-Apr 06-Apr 07-Apr 08-Apr 09-Apr 10-Apr 11-Apr 12-Apr 13-Apr 14-Apr 15-Apr 16-Apr 17-Apr 18-Apr 19-Apr 20-Apr 21-Apr
Agenda of
Pre- study Meeting
Promotion
Promotion
Pre Study
Assortment
Stakeholder
Pricing or Offer Pre Study meeting &
sign off
Time Period Pre Study
Pamphlet Pampphlet printing &
Communication Pamphlet design
design pre- delivery to WH
design & sign off
work ATL widget & collateral
POS group msg. - digital ATL
Communication BTL/App Banner
msg and soft copy goes
System
Pricing
Implementation
Meeting with
category and WH WH and Retail Collateral
Replenishment WH and Retail Replenishment
demand team Repelenishment Replenishment Replenishment
and sign off
Promotion goes
online
Analysis report
Assessment March Promotion analysis Continous Promotion Analysis
submission
CITY LAUNCH
PROMOTION
 PLANNING IMPLEMENTATION ANALYSIS

Promotion Communication
Assortment

Agenda of System
Promotions Pricing or Offer Communication Design
Implementation
Promotion goes live Assessment

Time Period Replenishment

 TIMELINE
Activity Wise 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 01-Apr 02-Apr 03-Apr 04-Apr 05-Apr 06-Apr 07-Apr 08-Apr 09-Apr 10-Apr 11-Apr 12-Apr
Agenda of Meeting
Promotion and sign-
Promotion
Assortment Stakeholde
Pricing or Offer r meeting
& sign off
Time Period
Collateral
Communication Design printing and
ATL & BTL design
design Sign-off delivery to CH

App Banner/Push
Communication BTL/ ATL goes live
notifications
System
Pricing
Implementation
Meeting with
Collateral and
category and WH and Retail
Replenishment WH Replenishment Retail
demand team Replenishment
Replenishment
and sign off
Promotion goes
Promotion goes live
online
Promotion
Assessment Continous Promotion Analysis
analysis report
STORE LAUNCH
PROMOTION
 PLANNING IMPLEMENTATION ANALYSIS

Promotion Communication
Assortment

Agenda of System
Promotions Pricing or Offer Communication Design
Implementation
Promotion goes live Assessment

Time Period Replenishment

 TIMELINE
Activity Wise 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 01-Apr 02-Apr 03-Apr 04-Apr 05-Apr 06-Apr 07-Apr 08-Apr 09-Apr 10-Apr 11-Apr
Agenda of Meeting
Promotion and Sign-off
Promotion
Assortment Stakeholder
Pricing or Offer meeting &
sign off
Time Period
Banner
Communication Pamphlet printing & delivery to City
design &
design ATL widget & collateral
Sign-off
POS group msg. -
Communication digital msg and Push Notification BTL/App Banner
soft copy
System
Pricing
Implementation
Replenishment Retail Replenishment
Promotion goes
Promotion goes live
online
Continous Promotion Analysis report
Assessment
Analysis submission
 FLASH SALE
PROMOTION
 PLANNING IMPLEMENTATION ANALYSIS

Promotion Communication
Assortment

Agenda of System
Promotions Pricing or Offer Communication Design
Implementation
Promotion goes live Assessment

Time Period Replenishment

 TIMELINE
Activity Wise 08-Mar 09-Mar 10-Mar 11-Mar 12-Mar 13-Mar 14-Mar 15-Mar 16-Mar 17-Mar 18-Mar 19-Mar 20-Mar 21-Mar 22-Mar 23-Mar 24-Mar 25-Mar 26-Mar 27-Mar 28-Mar 29-Mar 30-Mar 31-Mar 01-Apr 02-Apr 03-Apr
Agenda of Meeting and
Promotion sign-off
Promotion
Pre Study
Assortment Stakeholder
Pricing or Offer Pre Study meeting &
sign off
Time Period Pre Study

Communication Banner
design design
POS group
Communication ATL and push notification goes live
msg
System
Pricing
Implementation
Replenishment Retail Replenishment
Promotion goes
Promotion goes live
online
Promotion
Assessment Continous Promotion Analysis
analysis report
 MONTHLY
PROMOTION
CALENDAR
 PROMOTION CALENDER
24/2/22 1/3/22 6/3/22 11/3/22 16/3/22 21/3/22 26/3/22 31/3/22 5/4/22 10/4/22 15/4/22 20/4/22

Flash Sale 1

Monthly Promotion March

Flash Sale 2

City Launch

Store Launch

Monthly Promotion April

Plan start Planning duration Offer live

THANK YOU